Model essay on summary report of children's day publicity activities (I) 1. Promotion purpose
June 1 day is International Children's Day every year. On this day, many parents will take their children out to play. In order to seize this business opportunity, Heart to Heart Supermarket has made a promotion plan for Children's Day on June 1st. "June 1" International Children's Day can not only promote the popularity and direct sales of related commodities, but also establish a good corporate image and enhance brand potential. At the same time, I hope that through the promotion of Children's Day, we can enhance the influence of the new century in children's minds, increase the consumption of adults with the help of Children's Day, create a happy atmosphere of Children's Day with special interactive competitions, and promote the sales of children's goods.
Second, the target audience
4- 15-year-old children are accompanied by their parents who have passed the heart-to-heart supermarket or come to the heart-to-heart supermarket to shop.
Third, promote the implementation plan
1, promoting the implementation theme
"Celebrate June 1, happy to send it. There are many activities and many gifts. "
2. Promotion time
May x to June X.
3. Promotional goods
Mainly children's consumer goods, such as children's wear, children's shoes, toys, stationery, sporting goods, books, snacks, drinks and so on.
4. Promotion and publicity
Personnel publicity: arrange personnel at the entrance of Heart to Heart Supermarket to publicize the past people (mainly for parents with children) and attract them to come in to participate in publicity activities.
Distribute leaflets: arrange staff to distribute leaflets in kindergartens, primary schools and junior high schools to expand the popularity of this promotion.
5. Promotion methods
(1) xx discount sales of children's goods:
Activity time: May X to June X.
Venue: Heart to Heart Supermarket.
Target audience: any consumer.
Activity content: During this activity, children's wear, children's shoes, children's products, students' products, designated snacks and drinks are all 10% off, and the discount intensity is determined according to the profit and sales volume of the goods.
(2) cartoon mask release:
Activity time: May X to June X.
Venue: Heart-to-heart supermarket counter to receive children's day gifts.
Activity object: adults and children can get cartoon masks with tickets. Activity content: xxx cartoon masks are distributed free of charge, and consumers who spend in the supermarket can get a cartoon mask for free with the purchase invoice.
(3) All prizes, gifts:
Activity time: May X to June X.
Venue: Heart-to-heart supermarket counter to receive children's day gifts.
Activity object: adults and children can participate in the lucky draw.
Activities: Consumers who spend all of 50 yuan in Wumart can draw a prize at the counter where they receive gifts on Children's Day in Xinlianxin Supermarket with their shopping receipts, and each person can get a prize. The prizes are as follows:
Grand Prize X: English-Chinese Electronic Dictionary.
Second prize xx: A pair of table tennis bats.
Xx third prize: a pencil.
Comfort Award: Heart to Heart Propaganda Balloon.
(4) Free photography opportunities:
Activity time: May 27th to June 3rd.
Venue: Heart-to-heart supermarket counter to receive children's day gifts.
Activity object: adults and children can receive the prize by ticket.
Activity content: Heart to heart supermarket cooperates with nearby photography building. Consumers who spend all their money in 200 yuan in Wumart can get a free photo voucher at Xinlianxin Supermarket on Children's Day, and parents can take their children to take 1 10 inch photos and develop them.
Summary Report on Promotion of Children's Day on June 1st (II) More than half a month has passed since we welcomed the June 1st charity sale. Judging from my feelings and external comments, I think it is quite successful. Today, I want to sort out this activity, on the one hand, I want to sort out the whole activity process, on the other hand, I want to introduce this meaningful activity to everyone.
At the beginning of the semester, the whole group of teachers mentioned "how to make children have a brand-new and meaningful Children's Day" when discussing the children's activities to be carried out this semester. Everyone expressed their opinions and finally decided to try a "charity sale".
Children's Day is approaching, and many teaching and research activities are centered around charity sale. As this is the first attempt, it is necessary to make an overall plan for the activity and solve some pre-conceived problems, such as the source of the charity sale, the time and place of the charity sale, how to publicize it, the custodian of the proceeds from the charity sale, and the handling of donations.
First, the charity sale stage. Everyone prepares separately:
Ask parents for their opinions and find out what they think of this activity. We also have regulations on the requirements of the charity sale: collecting toys, books, stationery and so on. For children, more than 80% are required to be new and complete, and teachers in each class will make statistical classification.
2. Initiate initiatives for children, parents and teachers in the whole park.
In the name of the China team, I sent an initiative to everyone, hoping to get support and response, and told everyone that the activity time was June 1 day.
Third, vigorously promote activities.
(1) The children of each class in the junior middle school will publicize the vertical class under the guidance of the teacher and distribute the Proposal to each child.
(2) Each class makes a large poster with the title and slogan for charity sale.
Fourth, the charity sale began.
All links are ready and the activities start on time. Under the leadership of their parents, the children bought their favorite items and gave their love. Kindergarten teachers also responded positively and donated many good toys to the charity sale.
Verb (short for verb) activity is over.
The purpose of this activity in kindergarten is to make children develop the good habit of not wasting their own things and trying to save resources, so that children can experience the saving consciousness of making the best use of things, making the best use of things and making the best use of things, so that children can learn to be grateful and give back through charity bazaars and learn the virtue of sharing from an early age. All the money raised this time will be donated to the Dalan Temple community.
Disadvantages of this activity:
Insufficient preparation in the early stage, when the activity is about to start, some classes have not decorated their own areas and put their goods in place. Learn a lesson next time, and each class prepares activities in advance.
Summary Report on Children's Day Promotion (III) This Children's Day (6. 1), our industry has achieved good results. The achievement benefited from the company's strong support and preliminary preparation for this activity, plus a lot of preliminary preparation work and the strong cooperation of all employees. 6. 1 activity sold xxx million in x days, up x% year-on-year.
I. Total sales
As can be seen from the sales data, in this activity, the three major sales regions of the children's industry have increased to a certain extent compared with the same period, and the year-on-year growth rate is the sales region of supplies, with an increase of xx%. As the ratio of expectant mothers to newborn babies has increased this year, effective promotional activities have promoted sales.
As can be seen from this figure, on the day of 6. 1, the sales area of three categories of children's wear in China increased to a certain extent on the basis of high sales in the same period. It is not easy to achieve such results this year. There is no sales in and around the center stage this year, but there are exhibitions around North Street. On the same day, 6. 1 still increased by x%, xx% and xx% respectively.
Second, the specific sales analysis
As can be seen from the above figure, among the sales of Children's Day in 1, children's wear and toys account for xx% of the sales of the whole children's industry, which fully shows that the sales of children's wear and toys occupy a major position. Our industry also paid full attention to this point in the preliminary commodity preparation work, and gave special preferential policies in the lobby, which effectively promoted sales. During the exhibition 5. x-6。 X (* * x days) In the lobby, children's wear and shoes sold xx million, and toy baby carriages sold XX million, further strengthening the dominant position in the competition.
The children's industry successfully completed the activity plan, with a year-on-year increase of x%. It is not easy for a mature children's industry to have such a big growth. This is due to the company's support for this event and a lot of preparatory work in the early stage. The growth rate is in the field of supplies sales, with cumulative sales of xx million in X days, achieving the planned xxx%, with a year-on-year increase of xx%.
The actual sales of children's wear sales area was xx million days, up by x% year-on-year, and all counters increased in different degrees compared with previous years. The exhibition effect in the lobby is obvious, and the sales of manufacturers are good. Among them, Bencara sells X million, Dadaco X million and Cambridge X million, accounting for xx%, xx% and xx% of the counter sales respectively.
The sales area of toys totaled xx million, up by x% year-on-year. All counters in the toy sales area can actively participate in this activity, and all counters have launched a large number of special products on the basis of counter discounts, which effectively boosted sales. June is the peak season for the sale of baby carriages and outdoor remote-controlled toys, so in the early stage of the activity, all counters are required to actively prepare such goods and conduct large-scale merchandise display in the north street of the lobby to ensure and stimulate sales. During the June 1st period, the sales of baby carriages reached X million, up by xx% year-on-year. The sales of outdoor remote control toys account for xx% of the total sales in the sales area.
Third, the activity experience
1. In this activity, our sales area continued to promote the "Happy Children Card", which consolidated the fixed customer base of children's shopping malls and further expanded new customers;
2. In this activity, the 6 1 yuan treasure hunt products launched by our sales area are novel in form and have achieved good results. Through this activity, customers can better understand the brand of the store;
3. The catwalk activities on the stage attracted a large number of tourists, and at the same time promoted the brand of our store to a certain extent, which objectively promoted sales;
On the day of June 1, all employees in our sales area worked overtime, and the reasonable arrangement of employees ensured the smooth progress of the stage, stadium, lobby and store.
5. The activity lottery is well prepared, and the lottery props are novel in form, which conforms to the overall image of the store;
6. Before the event, with the strong support of the company, the shops were arranged in place and the outdoor competition props were fully prepared.
Fourth, insufficient activities.
1. The exhibition in the lobby was not well prepared, which led to chaos on the day of the exhibition;
2. Before the exhibition, the price tag of the exhibition in the hall should be prepared;
3. The supervision of the exhibition in the lobby is not enough, which leads to individual manufacturers taking advantage of the loopholes and operating brands outside the agreement;
4.6. 1 The cake was not delivered in time that day;
5. There is no tracking in the fighting stage, which leads to the model having no dressing room, which leads to confusion;
6. There is no timetable for stage programs;
7. The materials of the host of the stage program are not fully prepared;
8. Due to the weather, the promotion activities of Kerr doll in the afternoon were not ideal;
9. The gyro competition organized by the manufacturer was not arranged well, which led to the lag of activities and time delay;
10. Before the event, the training of sales staff was not in place, and the publicity activities of sales staff were not strong enough. A customer didn't know about the activities of the store and didn't achieve the expected lottery effect;
1 1. There are mistakes in the lottery rules of the in-store lottery, and the inspection before the event is insufficient.