Preface of Kai-Fu Lee 15
Thank you 17
The Return of Wang 1-There is only one Jobs 18.
Independence Day 18
Return or give up 20
Give me 90 days, 2 1
If history is a gamble, 23
The secret of success 25
2 Apple duo-Steve moving the earth 27
What was the computer like before Apple?
Two Steve 30s.
Shuangxionghui 32
Aspiring hippies 35
Play brick wall scam 38
Homemade computer club 39
The Birth of Apple 4 1
Apple II Legend 45
About Woz 52
3 Doomsday Crisis-Exile in Joe Wang 54
Selling sugar water or changing the world 54
Founder and CEO 57
From Lisa to Macintosh 60
Dynamic duet 64
Crisis arrival 68
It's over. 7 1
Odyssey 76
4 life "next stop"-the next drift and struggle 78
Guests visit 78
The next counterattack 79
Cultural reconstruction 82
Folding edge 84
Invitation from Apple 88
Failure is great, 92
5 Animated Story-The Past Life of Pixar 94
The troubles of the father of Star Wars 94
Animation duet 96
Another abyss 100
Toy breakthrough 102
Target Disney 106
Previous page and next page
6 Phoenix Nirvana-Only Joe Wang can save Apple 108 from the brink of despair 108 four-grid strategy 1 13.
Wrist fracture survives 1 14
Pampers 1 16.
The clone wars 1 19
Smile and forgive +02 1
Only Master Qiao can save Apple 124.
7 If you are not cool, you will die-the extraordinary design of Master Qiao 126
Master Ivy 126
Color revolution 129
When computers become fashionable 13 1
Music legend 133
Touchable glass 138
Mode dispute 14 1
8 Think from another angle-Qiao Wang's innovation law 144
I am Future 144.
User-friendly 147
Perfectionism 148
Subtraction art 150
Details, or details 152
Creative marketing with different ideas 153
Brand priceless 159
9 Black and White-Leader Joe's Alternative Management 163
All stories are true 163
Tyrant or wise Lord 165
Pirates 170
Either a genius or an idiot 174
From handyman to vice president 176
Corporate culture 178
10 Life is fragile-Master Qiao's Zen of Life and Death 182
Death ultimatum 182
Hippies or ascetics 184
A mortal 187
Master Qiao has no descendants: 189.
Appendix 1 work schedule 19 1
Appendix 2 Work Quotation 198