Executive Deputy Director of Franchise Research Center of China University of Political Science and Law, Editor-in-Chief of Franchise Century Boutique Series, founder and chief consultant of China Franchise No.1 Network, and perennial management consultant of many companies, associations and websites.
65438-0998 began to engage in theoretical research and practical operation of franchising and chain operation.
He has written, translated and edited dozens of franchise books, with a total word count of over 6,543.8 million. Including franchising theory and practice, how to compile franchising manual 107, introduction to franchising, theory of enterprise's total resource operation, franchising in China, franchising getting rich, franchising guide, how to avoid franchising fraud, franchising dream, franchising and franchising. How to open a successful fashion shop, join the highlights, join 10 1, the practice of catering joining, the essentials of joining method, etc. These books are collected in the National Library and provincial, municipal and university libraries.
He has published dozens of articles in various professional journals and magazines in China, such as International Trade, Operation and Management, Enterprise Reform and Management, Management Science Abstracts, Chain and Franchise, Private Economy Winning Weekly, Journal of China Coal Economics College, China Daily, China Coal, China Coal Economy Research and China Business Daily.
He has been interviewed by magazines, newspapers, TV stations, radio stations, internet and other media for many times. Including sales and market, China economic outlook, Shenzhen Radio and Education Channel, CCTV News Channel, Henan TV Station, CCTV Economic Half-hour, New Economic Herald, China Business Daily, Reference News, Henan Business Daily, Qingdao TV Station, Business, China Economic Information, Qian Jing and Private Economy News. Qingdao TV station's new statement column, Legal Daily, China United Business Daily, Changjiang Business Daily, Financial Digest, China Intellectual Property News, Market Watch, Beijing Evening News, Beijing TV Station, China Business News, China Times, People's Court News, China Chain, Consumer Times.
Published the only set of lectures on franchising in China (6 CDs, ***6 hours), Five Steps to Successful Franchising, which was published by Tsinghua University Publishing House.
He has made many speeches on important occasions in China. Including Shenzhen Radio and Education Channel, university of international business and economics, Tsinghua University, China University of Political Science and Law, Beijing Normal University, the inaugural meeting of China Internet Cafe Alliance, the press conference of the Great Hall of the People for the Development of the Middle and Upper Reaches of the Yangtze River, the Friendship Association of the Secretaries-General of the National Chain Association, the International Franchise Development Forum in Western China, the China-Japan Restaurant Chain Store & Franchise Forum and Project Fair, the President's Class of Tsinghua University Real Estate Agents, and the First Franchise Brand and Commercial Real Estate Summit Forum in Zhengzhou, China in 2005. "Franchise Master Forum" of Graduate School of Chinese Academy of Sciences, the first Internet cafe franchise training course in China, Shenzhen Franchise Forum in 2005, China Beauty Salon Franchise Master Forum, Shenzhen Excellent Leadership Promotion Seminar, Tsinghua University Catering President's Class, China Franchise 19 Forum, 06 Central Plains Franchise Open Class, China Professional Manager Certification and Restaurant Chain Management Advanced Seminar, College Students Joining Chain Employment and Entrepreneurship, Chongqing Chain Store & Franchise Association, Chongqing Hotpot Association, "One Training Course and Two Methods", annual meeting of Uni laundry franchisees, special training camp for merchants, advanced seminar on catering franchise, franchise system construction class, media brand management training camp, China franchise brand forum, etc.
Many advanced training, certification or seminars on franchising have been successfully held, and the co-organizers include China University of Political Science and Law, Tsinghua University, Beijing Normal University, Graduate School of China Academy of Sciences, Shenzhen Xinrong Vocational Skills Training School, China International Chain Business Federation, Chain International, Chain China, International Chain Business Management Association and China Cuisine Association.
Successfully organized and planned a number of joining salons (including the first one in China), forums, university banks, open classes, etc. Co-organizers include China University of Political Science and Law, Tsinghua University, Beijing Normal University, Graduate School of China Academy of Sciences, and Chain Home China.
More than 10000 trainees were trained, and the total training time exceeded 6000 hours.
Founder of Franchise First Network