I. Market analysis

For a long time, due to the low living standard, domestic residents have little consumption of small household appliances with "kitchen" and "bathroom" as the main service objects. According to statistics, there are only three or four kinds of small household appliances in cities and towns in China, while the statistics in Europe and America are as high as 37 kinds. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, the increasing attention to "kitchen" and "bathroom", and the accelerated popularization and upgrading of small household appliances, it will certainly hatch an amazing market driving force, and the market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.

At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 enterprises producing yuba in China, and the domestic sales volume is estimated to be * * 4 million units, * * 5.5 million units and * * 7 million units, with sales exceeding 654.38 billion yuan. In urban families, the ownership rate of Yuba is less than 15%(* * years), and the recognition rate of domestic consumers to Yuba is 82%, so the market space is huge.

Yuba occupies an absolute advantage in bathroom heating equipment, among which Aopu's sales in 2004 was 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heater are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM production, and their independent research and development ability is not strong.

In the Yangtze River valley of our country, most houses have no heating, so bathing in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge.

Compared with Yuba and heater market, the sales market of this product is at least 50-65.438+0 billion yuan.

We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

(The above data are from Consumer Daily and China Household Electrical Appliances Association)

Second, our goal.

Our goal is to follow the example in 2006, enter the market and develop agents at or above the prefecture level 10- 15, with sales of more than 2 million, 5 million in 2007 and 20 million in 2008, and the profit rate will remain at 30%-50%.

Third, the use of funds.

Because this product has never been on the market before, the preliminary cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan;

Various certificates, licenses and trademarks: 50,000 yuan;

Company establishment, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan;

Rent, utilities and personnel salary (half a year): 1.5 million yuan;

Exhibition and advertising fee: 654.38+10,000 yuan;

Cost of small batch production (5000 tablets): 200,000-250,000 yuan;

Working capital: 200,000 yuan.

Total: 6,543,800 yuan+0,000 yuan.

Fourth, product cost and profit analysis

In order to save costs and reduce investment risks, early small batch production was mainly outsourced, and production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam regulating plate, base and sealing ring. Among them, the heating plate 7-8 yuan, the leakage protector 12 yuan, the dry-burning protector 1.5 yuan, the switch 0.5 yuan, and the rest are plastic parts at the price of 15 yuan. In addition, the total cost of product packaging, wiring screws and freight is below that of 40 yuan.

The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit.

(The above data are the spare parts dealers under investigation, which may float downwards. )

Verb (abbreviation of verb) sales prospect

At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales. At present, we have contacted a number of businesses and initially reached a sales intention.

Intransitive verb cooperation plan

This patent project is a non-service invention, and the patent right belongs to the individual. The specific mode of cooperation shall be decided by both parties through consultation.

Seven, raw material supply plan

Can be produced outside, no special requirements.

Eight. The future of the project

Because this product is easy to manufacture and the threshold is not high, it is inevitable to be copied. In addition to strengthening anti-counterfeiting efforts, constantly upgrading products is also a necessary means to expand the market. At present, two samples have been developed, and 3-5 new products will be launched next year. With the upgrading of products, we will be able to gain a firm foothold in the market.

Challenge Cup Business Plan (2)

First, the purpose of the competition:

In order to cultivate students' entrepreneurial awareness, enhance their entrepreneurial ability and competitiveness, and let more students know about entrepreneurship, participate in entrepreneurship and realize entrepreneurship, we plan to hold the first college students' entrepreneurial design competition in our college. Through this platform, students will learn more relevant knowledge and skills, improve entrepreneurial skills and stimulate entrepreneurial enthusiasm. At the same time, it is also to strengthen the campus culture construction of our college and show our harmonious and charming campus.

Second, the purpose of the activity:

Cultivate entrepreneurial awareness, improve entrepreneurial skills, stimulate entrepreneurial enthusiasm and carry forward entrepreneurial spirit.

Third, the theme of the event:

Start a successful business and challenge the future

Fourth, the competition organization:

Organizer: Student Office and Admissions Office of Anqing Vocational and Technical College.

Organizer: Entrepreneurship and Employment Association of Anqing Vocational and Technical College.

Co-organizer: Department of Youth Vocational and Technical College.

Sponsor:

Verb (short for verb) Location:

anqing vocational and technical college

Participants of intransitive verbs:

All college students of Anqing Vocational and Technical College.

Seven. Competition time:

April 20th * *-May 20th * *

The time of the preliminary competition (preliminary competition) is April15-April 30: April15-April 25 is the preparation stage for the participating teams; April 26-April 30 is the judging stage of the preliminary competition of the participating teams.

Final time: May 06-May 20: May 06-May 16 is the preparation stage for entering the final team; May 20th-May 25th is the competition stage for the finals.

Eight. Entry:

Strong practical technology promotion, product development and service development (including industry, commerce, processing industry, service industry, agriculture, handicrafts and other fields).

Nine, entry requirements:

1. Entrepreneurial design teams (teams) are required to participate. Contestants are required to form an entrepreneurial design team with departments, students' unions and societies (in the name of societies or departments, their entrepreneurial projects should be related to the nature or specialty of their societies) and individuals (up to 5 people in each team). Team members must negotiate in advance to clarify the first person responsible for the work; The participating teams voluntarily hired instructors.

2. The participating teams put forward a technology, product or service with certain market prospect and implementation feasibility, and on the basis of in-depth investigation and extensive market research, complete a complete, specific and in-depth letter of intent and scheme for entrepreneurial (commercial) design, and push the product or service to the market. At the same time, it can create conditions to attract venture capitalists and entrepreneurs to inject funds and promote the entrepreneurial (commercial) plan to truly enter the market.

3. The completed commercial (commercial) design letter of intent and planning scheme shall be in electronic version.

4. There is no clear requirement for the start-up capital of the entrepreneurial project of the competition, and different projects need different funds. As long as the participating teams do not make outrageous statements about the start-up capital of the project, there is no need for specific requirements.

X. job requirements:

The preliminary competition requires writing a letter of intent for entrepreneurial projects of more than 800 words, mainly explaining the entrepreneurial intention and understanding in this respect; The final requires the completion of a new plan, which must be written in strict accordance with the requirements.

1, core content:

Including the unique and detailed market analysis, competition analysis and market survey of products or services, realistic and feasible financial budget, clear investment methods, management team and company introduction.

2. Writing framework:

(1) Abstract: The summary of business plan generally includes the following contents: company profile, company name, company structure, basic operation of the company, main technologies/products/services, business scope of the company, selection of the company's establishment area and reasons for establishing the company, etc.

(2) Technology, products and services: describe your technology, products/services here, including the following contents: the concept, performance and characteristics of technology, products/services, the introduction of main technologies, products/services, the way to provide value to consumers, the way to sell/serve, etc.

(3) market analysis: briefly describe the market characteristics of your company's industry, analyze whether there is a new market and how you will develop this new market; The development prospect of your company in the development area you choose, the history or historical development of this industry, etc. Requirements from reality, you can search for relevant information in the library or online and provide relevant websites; Ask students to take the initiative to find relevant information. The following is a preliminary outline: market description, target market analysis, target consumer group analysis and sustainable development analysis. )

(4) Competition analysis: the advantages of the project in the market and its profitability in the competitive market are based on the project characteristics, price advantages, market share, regional advantages, marketing methods and management methods. The following two points must be described: competitive description and competitive strategy.

(5) Business strategy: To formulate a business strategy, it is necessary to analyze:

First, the characteristics of consumers;

B. characteristics of the project;

C. the enterprise's own situation;

D. market environment factors;

(6) Market survey: there should be an actual market questionnaire survey, and the scope of the survey should be wide, not limited to the campus market, and the distribution of people should also involve people of all ages.

(7) Business strategy generally includes the following points: describe the market share you want to achieve; Describe your sales strategy, including how to advertise; Distribution channels and partners; Pricing strategy; Market communication. ( )

(8) Making production plan (mainly for manufacturing industry): The production plan shall include the following contents: product manufacturing and technical equipment status, product production plan, technology upgrading and equipment updating plan, quality control and quality improvement plan, etc.

(9) Financial analysis: analyze your original total assets, fixed assets share, working capital, employee salaries, liabilities, total monthly income and final profit in the form of a list.

(10) Key risks and problems: possible risks and problems in technology, market and finance.

Plans to be avoided, etc.

XI。 Competition schedule:

Preliminary competition: Each participating team submits the Entrepreneurial Plan competition works to the competition organizing committee, and the expert jury selects the finalists and gives feedback to each participating team. (26 April-30 April)

Final: The semi-final is the last link of the entrepreneurship competition, and it is a practical business entrepreneurship planning competition. It is necessary to conduct an actual investigation on the business plan and ask the participating teams to improve the plan or come up with a new business plan. For the teams selected in the preliminary competition, the expert jury will select the best again and judge the top three and other awards respectively. (afternoon of 20 May)

Twelve, bid evaluation method:

1. The judges will judge on the principle of "fairness, justice and openness";

2. The judges will mark the finalists in writing in advance, with 50 points for written works, accounting for 50% of the total score;

① Market opportunity (10%): including market scale, rapid development potential, industry life cycle and real market research.

② Business conception of the project (10%): including unique innovation, technical content, technical advantages and sustainability, market value and entry barriers.

③ Management ability (20%): including the composition and quality of the management team, entrepreneurial belief and the ability to implement the plan.

④ Financial aspect (10%): capital demand, income forecast and exit strategy.

3. The judges graded the players according to their formality (65,438+05% total score), defense (35% total score) and overall impression (65,438+00% total score);

4. Total score (100')= written score (50')+ formal statement (15')+ defense (25')+ overall impression (10').

Note: The other three scoring criteria are detailed in the evaluation form.

Thirteen, award setting:

Each award-winning player and team will receive a certificate stamped by the organizer and organizer, as well as corresponding gifts, and become the reserve cadres of the association.

(1) first prize:? 1

(2) second prize:? two

(3) third prize:? three

(4) Best Participation Award: 1.

Attached:

Precautions:

1. Please submit a copy of the preliminary work to the place designated by the organizing committee of the competition within the specified time (see the notice of the competition).

2. Please fill in the registration form clearly, and the contact information should be effective and universal. (If there is any change in common contact information such as mobile phone and dormitory phone, please inform the organizing committee of the contest in time), and relevant certificates (such as award-winning certificates, etc.). In the future, the name of the person registered in the registration form shall prevail.

3. If the team violates regulations (such as plagiarism, etc.). ), it will be regarded as intentional cheating, and the organizing Committee of the competition will cancel its qualification to continue participating in the competition and reward it.

Anqing Vocational and Technical College Creative Employment Association