We can cooperate with well-known brands to attract more consumers through cross-border products, strengthen users' awareness of brands and bring more and longer-term consumption.

Fancy frequent cross-border is easy to impact the existing culture of the brand and confuse the existing cognition of consumers, especially core customers. Therefore, we should pay special attention to the cross-border cooperation mode and product design form, and don't follow the trend for the sake of following the trend.

Cross-border has become one of the popular plans for brand "going out of the circle". For brands, cross-border joint cooperation is not only the collision and integration of the value cultures of the two brands and the expansion of consumption scenes, but also the embodiment of "holding the group to warm up" and resource exchange between brands.