The code on the Maotai box is anti-counterfeiting and anti-channeling. In addition, the factory date and batch number of Maotai are also coded. It is enough for the inquirer to inquire about the authenticity of the product once when purchasing the product, and there is no need to identify the authenticity after determining the authenticity.

Moutai is a traditional specialty wine in China. It is one of the world's three largest distilled spirits, which is as famous as Scotch whisky and French cognac, and also one of China's three famous wines. It is also the originator of Daqu Maotai-flavor liquor with a history of more than 800 years.

The style and quality characteristics of Kweichow Moutai are "outstanding sauce flavor, elegant and delicate, full-bodied, long aftertaste and lasting fragrance in empty cups". Its special style comes from the unique traditional brewing technology formed over the years. The brewing method is combined with the agricultural production in Chishui River basin, which is influenced by the environment and produced seasonally, retaining some original traces of local life.