Store Name 2666 Library
Address: Jing 'an Villa, Lane Nanjing West Road 1025 136, Shanghai
The initial investment is 200,000.
Yu, btr, Shi Jianfeng, Xiao Shi.
Business hours 12: 30 ~ 22: 00
cause
It is the first private library in Shanghai. Since its opening, it has organized more than 20 cultural activities, from the reading meeting of Malaysian writer Li Zishu, the screening of the film "God of Wealth" directed by Ding Mamer, to Paul? The meeting between the translator Bao and the editor Peng Lun of Oster's Hermit ... The air is filled with pure literature, and it is a small and fresh gathering place for many literary works.
2666 Library is located in Jing 'an Mountain Villa, Nanjing West Road. This bustling alley has very special shops and residents who live here every day, and this special library is located on this street full of life. The 2666 Library was founded by five Shanghainese who love literature. They are Yu, editor of fashion magazine, btr, cultural journalist Shi Jianfeng, and Xiaoshitou, film critic.
In my impression, I thought there should be many rooms in the library, both upstairs and downstairs. But when I arrived at this library, I was a little surprised. This is a very small library, really small, with only a few tens of square meters of space. The library is a small room on the ground floor, a bit like the living room of the elderly. The room is surrounded by bookshelves, which are filled with all kinds of books. However, although the room is small and well-equipped, there are still several tables in the middle of the living room-readers or members just sit around reading. There is a potted plant in the center of the table, which is quiet and suitable for reading.
The boss said that the initial idea of opening a library was "simple", that is, when several friends chatted, they all agreed that there were too many books at home, and they might never finish reading them. In that case, why not share it with others? With this idea, everyone started to take action, took out their own books at home, purchased a lot from various places, and with the generous donation of publishers and friends, the library was opened.
Because several bosses like movies very much, unlike other libraries, there is a large projection of 150 inch. The library is equipped with 150 inch large projection and blue light projection. At present, there are more than 3,000 books, mainly literary novels, and about 1/3 are original works. Anyone can come to the library to read for free, and you need a membership card to borrow it.
set up shop
Many people will be curious about the name of the 2666 library. The boss said with a smile, in fact, the source of the library name is a book that several sponsors like very much. 2666 was written by the Chilean writer Roberto? Polano's classic novel is named after it because five people like it very much. Of course, bosses also want their libraries to be open until 2666, or even longer. Interestingly, many people who come here to read books didn't know there was a Robert until they knew about the 2666 library. Polano's novel is called 2666.
At the beginning, when choosing a site for the library, the boss had a lot of brains and finally decided to open it in Shikumen House in Jing 'an Mountain Villa. First of all, the boss used to own a claude chabrol cafe here, and he liked the quiet, private and relaxed environment here very much.
Secondly, Jing 'an Villa is an interesting place in Shanghai, and several partners like this kind of local architecture. In it, the life feeling of the aborigines is close at hand, which can remind people of their childhood, which is incomparable to those commercial buildings built later. In addition, Jing 'an Mountain Villa is also very close to the surrounding office buildings, and there is a large flow of people around.
The boss thinks that in this Internet age, everyone is immersed in MSN and Weibo all day, and there is little communication and contact in real life. They just want to have such a small place where everyone can read and communicate, and there will be more real contact between people.
Secret of success
Not long after the library opened, it was crowded with guests, and the boss also had his own cleverness in management. Here, "literary lovers" who have no time to search for books need not worry at all. The boss of 2666 has done enough homework for everyone, and their choice of books is very insightful. If you can't decide how to choose, you can ask your boss for help. They can recommend some books according to your reading habits and preferences.
Because bosses prefer Latin American literature, there are many classic books from Latin American countries in the library. Including the authentic treasures of exiled Chilean writer Robertot? Polano's 1000-page novel 2666. In addition, the library also has a special bookshelf "Shanghai! Shanghai! " , dedicated to storing some books describing life in Shanghai.
The boss sometimes introduces some new books in the store on social networking sites such as Sina Weibo and Douban. If a guest wants to read a book, but can't find it in the 2666 library, the boss will personally tailor it for them and order it according to the guest's requirements.
In this library, guests have many opportunities to meet famous writers at home and abroad face to face. Sun Ganlu, a Malaysian director, an Indian poet and a Shanghai writer, and Ye Fan, a Chinese translator of One Hundred Years of Solitude, have all visited here, and the boss will invite some famous writers from time to time. Nowadays, this library has gradually become the center of many Shanghai media hipsters. If you have any exclusive news to tell reporters, or discuss your works with the most admired writers, this is an excellent occasion.
Almost all the guests here feel at home. This library can be said to be the only library in Shanghai that allows guests to smoke and play music, provided that people around you don't mind. The small coffee bar near the entrance of 2666 also sells tea (25 yuan) and Starbucks coffee (25-30 yuan). In addition, as long as it is not strong food, you can also bring some snacks you like.
Compared with the public library, the lending service provided by this library is more humane and thoughtful. Here, reading is free, while borrowing books costs money. If guests want to join the membership, there are many choices, such as monthly card, season card, semi-annual card or annual card. Monthly card 100 yuan, seasonal card 266 yuan, semi-annual card 466 yuan, annual card 806 yuan. Students can also enjoy a 66% discount with valid documents. This price is relatively affordable, especially for readers looking for original English books, because one third of the books here are in English. In Shanghai Public Library, readers generally need to register with their ID cards or passports and pay a deposit of 65,438+0,000 yuan to borrow foreign books in the library. Members here can borrow up to six books at a time for two weeks. The renewal procedure is also very convenient. Members only need to call the clerk.
The boss proudly said that due to the close relationship between the partners and the publishing industry, this book unit often receives new books earlier than traditional libraries and bookstores. Many of their literary friends often bring back some books that are hard to find in China when traveling abroad, such as English books or Hong Kong magazines. The guests will love living here.
In this Shikumen library, there are almost weekly reading meetings, movies or writers' symposiums. The boss said that many people are immersed in the network now, and there is less contact between people and more separation. They hope that the hobby of reading can become a social activity in the management of this library. Therefore, the boss will hold three or four reading sessions in the store every month, inviting writers, directors and photographers from all over the world to give lectures, and sometimes inviting orchestras to perform.
In this humble library, a few shelves of books, quiet young artists, warm lights, cheap drinks and frequent reading activities make all the guests feel warm. Most importantly, all the guests who come here want to come, and all the books they want to read are here. Bosses expect more new members to join, but they don't want the library to become too crowded and make guests feel unfriendly, so there are restrictions in the store, and the library can only receive 25 readers at a time.
profit
The boss spent10.2 million to decorate. At the beginning of the business, the boss will lose some money every month. With the growing fame of the library, more and more guests come here, and the business has also improved. However, Jing 'an Villa is located in a prosperous area and is now a landmark for young artists in Shanghai. Even if the library is small, the rent is not cheap. 8,000 yuan a month, the salary of water, electricity and coal shop assistants is around 5,000 yuan. Now the store is basically slightly profitable every month. The bosses intend to keep the store open for a long time.