—— Tang Runhua, a researcher at Xinhua News Agency's Institute of Journalism
The train runs fast, thanks to the headband. Public opinion superhighway, leaders bring a good start. Speak fast, tell the truth, speak, dare to speak, and leaders don't speak layman's words, starting with reading the Guide to Network Public Opinion for Leading Cadres. Take the boat of public opinion and swim in the sea of public opinion, starting with mastering the Guide to Network Public Opinion Work for Leading Cadres.
—— Xinhua News Agency reporter and senior public opinion analyst Zheng Donghong
At present, the network public opinion is complicated, and the network magnifies the feelings of netizens who hate officials and the rich. Only when officials know more about the situation of public opinion and the principles of public opinion response, look at relevant public opinion cases and improve their media literacy can they avoid the secondary disaster of public opinion and repair and boost the image of the government. In this sense, this comprehensive, informative and easy-to-understand guide to online public opinion work should be a "public opinion consultant" that officials can always carry with them.
-Chen Qiang, senior reporter and public opinion analyst of China Youth Daily.