On August 20 12, the first round of fundraising was completed. Five institutions and individual investors, including Jingwei Chuangda Venture Capital Partnership and Zhejiang Puhua Qin Tian Equity Investment Partnership, invested tens of millions of RMB.

On the afternoon of September 3rd, 20 12, Lu Jinbo released a new blog post, announcing that the new company Guomai Culture Media Co., Ltd. had been established and put into operation.

20 12 At the end of September, Guomai launched the first batch of books.