2016165438+14 October, the National Internet Information Office issued the Regulations on the Administration of Internet Live Broadcasting Services; On June 24th, 2020, China Advertising Association issued the Code of Conduct for Webcast Marketing, which came into effect on July 1. On May 18, 2020, the Media Shopping Professional Committee of China Business Federation issued the group standard "Basic Standards for Video Live Shopping Operation and Service" for comments and notices. The deadline for soliciting opinions is June 30, 2020; On September 28, 2020, official website, Beijing Municipal Market Supervision Bureau released a message: Beijing market supervision department actively explored new Internet business governance innovation, and three companies issued the Convention on Self-discipline of Webcast and Short Video Marketing Platform; On June 6, 2020, 165438+ The State Administration of Markets issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities; On June 3, 2020 165438+ 10/KLOC-0, the National Internet Information Office issued a public consultation notice on the Management Regulations on Internet Live Marketing Information Content Services (Draft for Comment).
Legal basis:
Provisions on the Administration of Internet Live Broadcasting Services Article 1 In order to strengthen the administration of Internet live broadcasting services, protect the legitimate rights and interests of citizens, legal persons and other organizations, and safeguard national security and public interests, these Provisions are formulated in accordance with the Decision of the NPC Standing Committee on Strengthening the Protection of Internet Information. Notice of the State Council on Authorizing the National Internet Information Office to Manage Internet Information Content, Measures for the Administration of Internet Information Services and Provisions on the Administration of Internet News Information Services.
Code of Conduct for Webcast Marketing Article 1 In order to create a good market consumption environment, guide Webcast marketing activities to be more standardized, and promote the healthy development of Webcast marketing formats, in accordance with the Electronic Commerce Law of the People's Republic of China, the Consumer Protection Law of People's Republic of China (PRC), the Advertising Law of People's Republic of China (PRC), the Product Quality Law of People's Republic of China (PRC) and the Consumer Protection Law of People's Republic of China (PRC).