"In my initial impression, the expressway service area is a place to rest, and things are expensive and unpalatable." In the Lintong service area of Xilin Expressway, Huang Lixin, a tourist from Jiangsu, said with emotion, "I didn't expect the service area to be like a shopping mall, with good food and many kinds of goods, which changed my impression of the northwest region."
As a "micro-window" to show its image to the outside world, the expressway service area is stepping on the development rhythm of the new era and quietly changing its face. Service area+special catering+tourism and leisure+logistics and commerce+"agriculture, countryside and farmers" ... The brand-new development concept of service area not only changes people's traditional impression, but also brings more possibilities for the future development of service area.
By the end of 20 18, the total mileage of expressways in our province reached 5475 kilometers, and the expressway service area was put into operation 103 pairs. Among them, 8 pairs won the National Top 100 Demonstration Service Zones and 3 1 pair won the National Excellent Service Zones.
"At present, the development of expressways has shifted from focus to focus. Not only the hardware is good, but also the software should keep up. As a service area of expressway supporting facilities, the environment has improved and services have expanded, achieving double improvement in economic and social benefits. " Wu Shuo, Director of Science and Technology Department of Shaanxi Provincial Department of Transportation.
Small space and big service-
"Old Four" Butterfly Becomes Modern Supermarket
Sitting in front of a transparent floor-to-ceiling window, sipping a cup of freshly ground coffee with a strong aroma and watching the passing traffic in the distance ... you would never expect such a scene to be staged in the expressway service area.
This is the corner of Lintong service area. 20 17 10, Lintong service area, covering an area of 167 mu, officially opened to the outside world, with modern antique design concept and simple and fashionable decoration style. At the same time, Lintong service area has imported food, children's toys, clothing, shoes and auto supplies. , with 1600 kinds of goods. It is a modern comprehensive service area integrating catering, shopping, leisure and other multi-functional services.
On May 9, as soon as the reporter entered the Lintong service area, he was attracted by the Q version of Terracotta Warriors and Horses sculpture standing in the center of the square. Xin Li from Weinan and her children took photos in front of the sculpture. He told reporters: "A few months ago, I stopped in the service area and found that the environment here is good and the service facilities are complete, which is more like a commercial complex. From then on, as long as I pass by, I will rest here and go again. "
Relying on mountains to eat, relying on water to eat. Lintong Service Area relies on the famous Terracotta Warriors and Horses Scenic Area, takes Terracotta Warriors and Horses as the theme, adds elements of Qin culture, changes the theme of guide card, sets up brand counters, builds the theme brand of "Changan Post Lintong", and continuously improves the service quality.
Wang Suibo, manager of Lintong Service Area of Shaanxi Expressway Group Service Area Management Branch, said that the service area should see the changes in the market and rely on its own advantages to give full play to its advantages. At present, all public products in Lintong service area have achieved "the same price in the same city", and a cultural and creative product exhibition area with the theme of Terracotta Warriors and Horses has been set up, especially the Terracotta Warriors and Horses dolls, which are very popular with tourists.
From the "old four" with only restaurants, supermarkets, auto repair and gas service to the development of modern supermarkets, the "changing face" of service areas not only brought more people, but also promoted the rapid economic development of service areas.
"In the past, when the expressway service area was under construction, it was all matchboxes, piece by piece. In the construction of Lintong service area, we broke the previous construction mode, rationally laid out public areas with reference to the concept of modern supermarkets, and integrated all formats and services into a comprehensive service area. " Wang Suibo said that from restaurants to supermarkets, to book corners, maternal and child rooms, bathrooms and so on. The whole service area is connected together, and the traffic flow line is clear, which conforms to people's consumption habits.
Small windows can do great things-
"Network Celebrity Post Station" gave birth to tourism economy.
At noon on May 22nd, Yang Jie, a citizen of Xi, was busy taking a group photo in Lantian East Service Area of Shanghai-Shaanxi Expressway.
"You see, there are waterfalls, waterwheels and wells in the service area, and there are white deer and Lantian ape-man sculptures beside them. The environment is really beautiful. " Yang Jie said with a smile that not long ago, she brushed the video of Lantian East Service Area on Tik Tok, especially to "punch in".
At the beginning of this year, Xu Li, manager of Lantian East Service Area of Xishang Branch of Shaanxi Communications Construction Group, registered an account on Tik Tok APP in the name of Lantian East Service Area. At present, the number of views of Tik Tok has exceeded 7 million, and the number of fans has increased by 400 every day.
"A few days ago, I released a video of an artificial waterfall in the service area, and the number of views reached 654.38+0.62 million in less than 2 hours." Xu Li said that although the service area is an accessory facility of the expressway, as a manager, he must keep pace with the times, learn to use the Internet to promote and enhance his influence.
In recent years, Lantian East Service Area has actively changed its business philosophy, and successively built steel structure glass ceiling landscape, landscape fish pond, artificial waterfall, antique gatehouse and so on. The original parking place for drivers and passengers has been turned into an "online celebrity post station" with the theme of Bailuyuan culture, which has attracted many tourists to visit. In 20 18, the number of people in Lantian East Service Area exceeded10.5 million, with a year-on-year increase of 22%, and the turnover increased year by year.
With the continuous improvement of highway network in our province, go on road trip has become the first choice for people to travel during holidays. In this regard, Xu Li, who is quite business-minded, is optimistic about the tourism economy and has set up a self-driving camp in the service area for surrounding tourists to come to vacation.
"A holiday, there are a lot of people to travel to Bailuyuan. Visitors can barbecue themselves here, experience Guanzhong folk customs and feel different customs without getting off the expressway. " Xu Li said that there are still many things to be done in the service area from "passers-by" to retaining customers. Next, he also plans to build a small farm tool museum to further expand the business field of the service area.
Small entities have great benefits-
Break the "closed" and integrate into the regional economy
On April 28th, despite the light rain, the Qinling service area of the Western Han Expressway in the hinterland of Qinling was crowded.
Free WIFI, KFC, Xi 'an Restaurant, Dongdongbao, Jia Fan Steamed Buns, Cafe, Qinling Town, Special Agricultural Products ... As a service area with a long operation time in our province, Qinling Service Area is refreshing the feelings of past drivers and passengers with a brand-new image.
Wang Shasha, deputy manager of Qinling Service Area of Shaanxi Expressway Group Service Area Management Branch, said that the average daily traffic volume in Qinling Service Area currently exceeds 5,000 vehicles, and the traffic volume of people and vehicles reaches 1.5 million vehicles. Although the service area is small, it has complete facilities and good service quality, making it a resting place for drivers and travelers to climb mountains and camp.
At present, with the improvement of living standards and the renewal of consumption concepts, people put forward higher requirements for the service field. "Although the service area is small, the key is to do a good job. When the service keeps up, the benefits will increase. " Wu said that improving the service quality of the service area is not only a response to people's demand for high-quality travel, but also the development of the industry itself.
At present, combined with the cultural characteristics of the service area, the development of expressway service area in our province has realized the characteristic operation of "one area, one product". As one of the service areas with a large traffic volume in our province, Huangling North Service Area, located in Huangyan Expressway, strives to improve the service quality, actively integrates the unique elements of "loess", and successively introduces local specialty snacks such as "Gelao noodles", "millet porridge" and "yellow rice rice rice cakes", which are deeply loved by tourists along the route.
In addition, the reporter learned from the project management office of Shaanxi Communications Investment Group that the Meixian-Taibai Expressway, which was newly started this year, was built according to the concept of "traffic+tourism" because of the numerous scenic spots along the route. * * * service area will be built in the service area along the line, and tourists can directly reach the scenic spot from the service area, which is convenient for sightseeing.
"Relying on the flow of people and logistics, the expressway service area will gradually develop into an urban complex, forming a small business circle and achieving a win-win situation for economic and social benefits." Liu, head of the project management department of Shaanxi Communications Investment Group, said.