Gifts and entertainment categories mainly refer to stationery, which is one of the highest-selling categories in Tik Tok's short-sighted commodity era. The use scenario is clear, the customer unit price is low, and the trial and error cost of consumers is low. Because there are many students, the trial and error cost is relatively low.

Stationery refers to cultural tools and basic tools for daily work, study and management. Some modern stationery commonly used in study and office.