2019 JD.COM 618 shopping festival
Frankly speaking, it is not enough for e-commerce platforms to hope that any possible festivals can be used to do things except festivals like Tomb-Sweeping Day. Many festivals have been created, such as 6 18, double 1 1, double12 JD.COM Superbrand Day, Super Single Product Day, JD.COM Campus Anniversary and so on. In fact, it is nothing more than looking for a promotion.
6 18 is more important to JD.COM than double 1 1, and it is bound to be stronger. Hua Dan, the housekeeper, will be praised when he takes office (no problem)
My roommate's shop started preparing 6 18 weeks ago. Do you think that thousands of operations, sales and two or three months of preparation can make a loss?
In addition, I suggest you pay more attention to the super brand day and super single product day of electronic products, which may have a historical low price ~ (a hint: JD.COM coupons and white coupons can be superimposed, and the price is lower ~)
2019 JD.COM 618 Activity Time and Strategy
On may 5th, JD.COM 618 global mid-year shopping festival was officially launched. In order to provide consumers with a high-quality shopping experience during the shopping festival, JD.COM issued "2019 JD.COM 6 18 Activity Management Rules", which made detailed provisions on activity access, delivery time, after-sales service, etc. In particular, the after-sales service of 618 this year will be heavily upgraded, and all products of third-party merchants participating in the promotion activities will provide freight insurance and lightning refund services.
1, the two service leaders exempt consumers from the worry of returning goods.
Freight insurance is a return guarantee service provided by insurance companies and third-party merchants in JD.COM. After the consumer sends the returned goods back to the merchant and completes the return process, the freight will be settled by the insurance company and the system will automatically return them. In other words, consumers do not have to bear the logistics cost of returning goods, which greatly reduces freight disputes and avoids bringing excessive freight burden to merchants.
2, "goods+services" to create a high-quality shopping experience
In addition to after-sales service, JD.COM 618 also has strict requirements on event access and delivery time this year, fully protecting consumers' rights and experiences. In terms of activity access, merchants can only participate in 6 18 if they meet certain conditions in terms of weather vane ranking, deduction and transaction disputes. In terms of delivery time limit, orders made between June 16 and June 20 need to be delivered within 72 hours.
Will JD.COM 618 really be cheap?
First of all, I want to make it clear that only the wrong ones are not cheap. This is a matter of opinion.
1 and JD.COM 618, as competitors of Tmall Double 1 1, price must be the most important weapon. Judging from JD. COM's strong category 3C and home appliances are really cheap; Game equipment, books, fresh food and overseas purchases also have certain price advantages.
2. The application of various promotion methods, such as JD.COM self-support subsidies, shop subsidies, coupons, green beans, white bars and other means, will inevitably reduce the price. But in order for consumers to enjoy these subsidies, you have to meet various conditions, such as staying in front of the computer, such as membership level, such as various interactive games. Therefore, among 10 people, it is normal that seven people may have robbed the benefits and three people could not.
3.JD.COM has penetrated into all levels, and the price war is no longer the main thing. The consumption experience brought by JD.COM, such as white bars, finance and fast lighting services, has brought value-added services. Nowadays, consumers have passed the era of needing price to attract, and how much money to spend and how much service to get has become a current trend.