This book is not only advanced and innovative in theory, but also applicable and operable in practice, with rigorous structure and distinct levels. Readers should be undergraduates and graduate students majoring in human resource elimination management in colleges and universities, MBA students, business leaders engaged in practical work of human resource management and other people from all walks of life, preferably MBA teaching counseling materials. "Modern Enterprise Management Case Analysis Course" Author: Mei Zihui This book aims to guide analysts to pursue effective management programs and cultivate and train students' management ability to analyze and solve practical problems by analyzing enterprise management cases. Editors believe that reading and writing is the externalization of a manager's management ability, so improving reading and writing ability is the starting point for cultivating and training students' best performance in management ability. Therefore, the whole teaching process of this book design is centered on improving students' reading, writing and speaking abilities.
This book consists of four articles. It includes eight chapters of theoretical narration of case analysis, one hundred cases and ten case analysis records. The theoretical description of case analysis is a systematic summary of the methods, skills and laws of management case analysis. Modern Management (Selected Cases of Enterprise Management in Ancient and Modern China and Foreign Countries) Author: Zhang Wenchang et al. Editor-in-Chief Modern Management (Selected Cases of Enterprise Management in Ancient and Modern China and Foreign Countries) Management is a profound knowledge, and its importance has been gradually recognized by the society and people. To learn management well, case analysis and case teaching are very important. Today, there are countless textbooks about management, and there are also a variety of case sets about management. In order to help people who study management learn this subject well, we have selected 47 cases from management cases at all times and in all countries, forming a typical, representative and refined case set to present to readers. This case can be described as eclectic, both ancient and modern, with valuable experience of successful enterprises and painful lessons of failed enterprises. Therefore, this book is not only an auxiliary teaching material for students' learning management, but also an interesting reference book for factory directors and managers. Book Catalogue-Modern Management (Selected Cases of Enterprise Management in Ancient and Modern China and Foreign Countries) The First Case of Basic Management Theory1-0/Looking at Management Skills from Tian Ji Horse Racing 1-2 Looking at Management Ideas from Skilled Excavation 1-3 Understanding Management Functions from a Wedding Event 1-4 Understanding Management from Two Teachers. 99999996+0-6 The details in management science are 1-7 Battle of Robust Trademark 1-8 Battle of McDonald's Pie 1-9 Nokia Building Core Competitiveness1-0 Young Hammer Entrepreneurship. The second chapter is a brief history of management development. Case 2- 1 Fully and accurately understand Taylor's management thought. Tao 2-4 Ceramic Miracle of British josiah Wedgwood 2-5 Brilliant Achievements of British Rolls-Royce Company 2-6 German August Thyssen Iron and Steel Giant 2-7 Japanese Toyota's Production and Management Mode 2-8 Successful History of Gillette Blade 3- 1 Galanz-How to Go from Chicken Feather Factory to Microwave Oven Owner? 3-2 The Rise and Fall of Hong Kong Baifuqin Investment Group Company 3-3 The Tragedy of Suzhou Loubere Science Fiction Park 3-4 The Bed of Coca-Cola Company 3-5 The Armageddon of American Beer Industry 3-6 The Failed Development Plan of American General Motors Company 3-7 Enterprises Implement Rolling Planning Method 3-8 How Enterprises Manage by Objectives The Fourth Case Organization and Change 4- 1 Dupont's Systematic Organizational Structure 4-2 Si Long has established a decentralization model in General Motors Company 4. -3 Decentralized organizational change of Westinghouse Electric Company in the United States 4-4 Dongyuan Company faces the choice of organizational change 4-5 Enterprise Reengineering of International Business Machines Company 4-6 Successful corporate culture construction of Wal-Mart 4-7 Xi Enterprise culture construction of Jean-Claude The fifth case of leadership and personnel 5-1Strategic management leadership system of IBM Company 5-2 Various leadership styles 5-3 Overview of Sony, Microsoft, Incentive mechanism of GM's three major companies 5-4 German Volkswagen's time securities incentive method 5-5 How Shanghai GM recruits talents 5-6 Looking at the employment methods of GM, Wal-Mart and Sony 5-7 Personnel management of Ford Motor Company 5-8 Talent experience of American software companies 5-9 Debate on employment and incentive Part VI Information and control case.