How much should the book be worth? Take printing10,000 copies as an example. According to the current market, the direct printing cost of books should account for about 25% of the book price. This includes paper, typesetting, phototypesetting, binding, printing and other expenses. This expenditure is greatly influenced by the fluctuation of paper market price. At present, the average printing cost of a book is about 25 cents, with 32 pages each. The printing cost of the back cover is high, although there are only two pages, but it should be counted as one page, and so is the insert. Of course, some books are made of high-grade paper, and the printing cost of each book will reach 30 cents or more. The expenditure of manuscript fee accounts for about 5% of the book price, and the manuscript fee of famous writers can reach 10%. The gross profit of the publishing house, including management fees, accounts for about 15% of the book price.

It should be noted that the greater the print run, the lower the proportion of book cost in book price. When the number of books printed is between 50 5- 10/00000, this proportion drops most obviously. For every 10,000 copies printed, the cost will be greatly reduced. When the number of books printed reaches10,000 copies, the average cost rate of each book will be reduced by 5 to 8 percentage points.

Therefore, the publishing cost of books should account for about 40% of the book price.