After several generations' efforts, it has formed publishing characteristics in educational theory, teaching guidance, western regional culture, China traditional culture books and so on, and won a good social reputation. At present, more than 200 kinds of books have won excellent book awards at all levels. Among them, Principles of Pedagogy, Series of Dragon Culture (volume 10), History of Tibetan Culture Development (up and down), Summary of Three Rites and Series of Dunhuang Studies (volume 12) won the National Book Award for five consecutive times, and Selected Works of Eight Masters in Tang and Song Dynasties was designated by the Ministry of Education as the key reading for Chinese students in colleges and universities. Northwest Minority Education Research Series (6 volumes), International Dunhuang Studies Series, Dunhuang Studies Research Series and Approaching Dunhuang Series have all become rare Dunhuang quality books in China in recent years.

After publication, with its first-class academic achievements and superb printing quality, it has become a distinctive and iconic publication, which has been well received by academic circles and society. Some of them have been listed as professional teaching materials for colleges and universities in China, and 200 books have won national, provincial and ministerial awards. These include:

1. Principles of Pedagogy 1999 won the nomination of the 4th National Book Award, and was later listed as a national textbook for graduate students by the Ministry of Education.

2. The Dragon Culture Series 10 won the 12th China Book Award in 2000.

3. The History of Tibetan Cultural Development (2 volumes) won the "Five One Projects". A Good Book won the Publicity Department of the Communist Party of China Eighth Spiritual Civilization Construction Award 200 1.

4. In 2002, A Summary of Three Rites won the 13th China Book Award.

5. The Dunhuang Studies Series (12) edited by Mr. Ji Xianlin won the 14th China Book Award in 2004.

6. In 2006, the International Series of Dunhuang Studies won the first China Excellent Publication (Book) Award.

7. Approaching Dunhuang Series was selected into the second "Three Hundred" original publishing project in 2008; Won the second "China Excellent Publications" Award. Domestic serial number: CN 62- 1024/G4 International serial number: ISSN 1004-0463.