1 Seeking Excellence: tom peters (thomas peters), Robert Waterman (Robert H. wortmann) Harper & Rowe Publishing Company (Harper & Rowe) 1982 Management.

2 "Building Endurance: Successful Habits of Forward-looking Companies" (James C. Collins), Jerry I Pollas (Harper Collins) 1994 Management Works (Management).

3 Reengineering Enterprises: Manifesto of Business Revolution (michael hammer), james Ciampi (Harper Collins) 1993 Management Works (Management).

4 The Barbarian at the Gate: The Fall of RJR· Na Beske Bryan Burrough, a novel by John Helial Harper Collins 1990.

5 "Competitive Advantage: Creating and Maintaining Excellent Performance" Michael E. Porter Free Press1998 Management Works (Management)

The tipping point: how small things can have a big impact, Malcolm Gladwell Park Jung Su & Brown Jr.' s 2000 novel (narrative).

7 Crossing the Gap: Marketing and selling technical products to mainstream customers Geoffrey A. Moore Harper Collins General Book Publishing Group Business Branch (HarperBusiness) 1999 Management Works (Management).

8 Morgan House: American Banking Dynasty and the Rise of Modern Finance Ron Cherno, Atlanta Monthly Press, Atlantic Monthly Press 1990, Biography.

9 "Six Ways to Fit a Horse" Peter S. Pande and others, Robert Newman Robert P. Newman, Roland R. kavanagh McGraw-Hill) Management Works (Management) in 2000.

Seven Habits of Efficient People: A Powerful Course of Personal Change Stephen R. Covey Simon and Schuster

1 1 Poker of Liars michael lewis) W.W. Norton 1989 Novel (Narrative).

The Innovator's Dilemma: When New Technologies Cause Big Companies to Fail.

13 Japanese company Shotaro Ishinomori University of California Press 1988 Management.

14 thieves' nest (James B. Stewart) Simon & Schuster (Simon &; Schuster) 199 1 novel (narrative)

15 the essence of Drucker Peter Drucker Harper Collins General Book Publishing Group Business (HarperBusiness) 200 1 Management Works (Management)

16 "for the future" gary hamel (gary hamel), C. K. Prahalad (C·K· Placha Lude Harvard Business School Press (Harvard Business School Press) 1994 Management Works (Management).

17 Buffett's Way: the investment strategies of Robert G. Hagstroem and John Wiley, the greatest investors in the world &; Son) 199 1 investment

18 "jack: straightforward" Jack Welch, John Bain, time warner Inc. trade publishing company (Warner) 200 1 biography.

19 "From Excellence to Excellence: Why some companies have made a leap ... and others don't" james collins Harper Collins General Book Publishing Group 200 1 Management Works (Management)

20 "The New Thing: A Silicon Valley Story" is a novel (narrative) published by Michael Lewis (michael lewis) W.W. Norton) 2000.