1. What is the key word?

This is no stranger to everyone. Keywords are also called keywords. It is one of the three elements of a website (title, description and keywords). It can be a word or a short sentence. Keyword search is one of the main ways of search engine indexing and the main optimization object of search engine optimizer.

Second, what is the website keyword library?

It is considered that the surface meaning is a collection of multiple keywords, but this collection is not simple, not all keywords will be added to the website to become a keyword library, and keywords can only enter the dictionary if they meet the following two conditions:

1, keywords must have a search engine index.

2. The keywords rank in the top 50 and 5 pages in the search engine index.

Keywords must meet these two conditions at the same time to enter the website keyword library. So, why build a website keyword library? What benefits will it bring to the website by increasing the number of keywords?

Third, the role of the website keyword library

Because dictionaries are all composed of index words, generally speaking, the higher the index, the greater the search traffic, and the keywords of index and ranking will also have an impact on the website. Vocabulary can also be convenient for webmasters to inquire whether the direction of website operation is correct, which is related to the nature of the website, such as keyword optimization theme blog, and the vocabulary should be based on keyword optimization industry, while the vocabulary of news websites is very extensive. At the same time, it can also guide keyword optimizers to expand long tail words and strengthen the construction of related content of the website.

Fourth, how to establish a website keyword library

It can be divided into three steps: wipe-divide-cloth.

Only rubbings are introduced here. Rubbing is keyword mining. There are many tools to mine and optimize keywords. Every webmaster should master his own method of mining keywords.

1, filter target keywords.

Screening keywords is to increase the number of ranking keywords. First, choose the long tail words of website brand keywords, followed by the long tail words of industry core keywords. It is suggested to choose those whose search engine index does not exceed 100, because the larger the index, the longer it takes to do this word. Most of the words are long tail words optimized for keywords, and the long tail words of core keywords are words that bring traffic except website brand words.

2. Write more readable articles around keywords.

Everyone knows to write articles around keywords, but what is a readable article? This means that this article is different from the articles already included in the search engine, and it is more valuable to read than the articles already included. For example, one article introduces eight benefits of eating oranges, and another article introduces 10. Then, if you combine these two articles and add your own language, it will be a more authoritative article with higher reading value.

3. Optimize channel page keywords and text keywords.

Because I didn't pay much attention to this when I made the website before, the keyword ranking was still good after I corrected it later. I suggest that you can choose a few words that want to get a good ranking but have little competition as the main keywords of the channel page, so that when you update the article, you can add the main keywords to the related keywords. When others click on this word, a list will be formed around this keyword, so that a keyword can get a lot of votes and improve the ranking of keywords.

4, the article keywords add descriptive text.

In order to rank keywords, the text is linked to different web pages. Search engines have always stressed that articles cannot be imported or exported without links. If there is no link, the search engine spider will think that this is a final page and will not climb down again, which is not good for website collection and keyword ranking. These details must be paid attention to.

5, article keyword layout and article settings

I have read many articles about keyword usage before, all of which emphasize keyword density. In fact, as long as keywords appear in the title, the first paragraph, the middle paragraph and the end of the article, they are all ok.

Then: paragraphs must be clear, and search engine spiders also imitate users' crawling. If the article is not conducive to users' reading, it will be difficult for search engine spiders to crawl, which will naturally affect the inclusion and ranking of the article.

Only by increasing the frequency of updates and the index of search engines can we keep the website in a healthy and stable state, increase the number of keywords in the thesaurus and improve the keyword ranking. How to increase the number of keyword optimization thesaurus of the website ultimately depends on "quantity", that is, quality and quantity!