First answer the first question. Mathematics is not tested in this major.
Secondly, in fact, there are many cross-professional exams every year, and the key lies in their own interests and future development direction. In fact, this major is suitable for people with professional background like you, but you need to make up some basic knowledge first.
Finally, the subjects to be tested are given: politics, English, communication and publishing.
Well, if I find that you have added a question, I will come up to make it up. The textbook has been given below and can be bought online.
The following examination syllabus of Beijing Institute of Printing 20 1 1 postgraduate communication and publication may be helpful to you. Please refer to:
Communication research
First, the purpose of the exam
(a) to examine the basic concepts, theories and principles of communication;
(two) to investigate the ability to use communication knowledge to explain or solve practical problems;
Second, the test questions
The exam questions of this course include terminology explanation, short answer and discussion.
Third, the examination scope of communication courses
(A) the history of human communication and communication science
1, the development stage of human communication; 2. Characteristics of the information society; 3. Social background and discipline background of communication; 4. The Four Pioneers of Communication and Shi Lamu: 5. An important school in the history of communication.
(b) Communications and symbols
1, spread; 2. information; 3. symbols; 4. Meaning communication; 5. Symbolic social interaction.
(3) Media
1, media; 2. Media types and evolution; 3. Print media; 4. Internet media; 5. Several important theories of media research?
Types and ways of communication
1, interpersonal communication; 2. Interpersonal communication; 3. Group communication; 4. Organize communication; 5. Mass communication; 6. Classic communication mode.
(5) Subject and audience of communication.
1, disseminator; 2. Communication institutions and communication systems; 3. spread the audience; 4. Audience behavior theory.
(VI) Communication effect
1, the level and type of communication effect; 2. Micro-propagation effect; 3. Macro communication effect; 4. A brief history of communication effect research.
(7) Network communication
1. Advantages and disadvantages of online media; 2. Characteristics of network communication; 3. Public space and discourse right; 4. Planning and operation of online media; 5. Network civilization and communication order.
Four. Bibliography and related websites
1, Communication Course, 2 1 Century Communication Series, Guo, Renmin University of China Press, 2002.
2. A brief history of communication [French] armand? Mrs. Michelle? Matra Renmin University of China Press, 2008.
3. China News Communication Review (CJR):/
publishing journal
First, the test points and related ability requirements
1. Investigate the basic concepts, principles and knowledge in the field of editing and publishing theory.
2. Investigate the ability to analyze the publishing phenomenon by using the basic theory of editing and publishing.
3. Investigate the independent thinking and innovative thinking required by publishing work, as well as the corresponding writing ability.
Second, the test questions
Short question and answer, case analysis, discussion and writing
Third, the examination outline
1. Basic theory of modern publishing: the concept, nature and function of publishing, the formation of modern publishing, the research object and content of publishing.
2. Basic policies and principles of publishing: the basic policies, principles and tasks of publishing, the construction of publishing team, and the basic literacy and quality of publishers.
3. Editing and publishing: the concept and nature of editing, the main types of editing, the functions and methods of editing, the research objects and contents of editing, and the factors affecting the development of editing work.
4. Publications and their composition: the concept, carrier evolution, logo, basic structure, types and forms of publications, the changes of online publishing to traditional publishing, the composition, types and measurement units of books.
5. Publishing management system and publishing form: publishing management system and ideological and theoretical basis, publishing administration, publishing organization setting, publishing career and publishing industry, publishing system reform, copyright law and publishing management regulations.
6. Editors and readers: the concept and structure of readers, the relationship between editors and readers, readers' needs and readers' psychology, and readers' work in editorial department.
7. Topic planning and solicitation: topic planning, principle and scheme of topic selection, basis, content and method of topic planning, solicitation, solicitation methods and procedures.
8. Review and editing: the concept, function, methods and steps of review, the three-review system and existing problems, the specific content and influencing factors of review, the concept, methods, steps and skills of editing, and the handling of supplementary words and drawings.
9. Publishing-related businesses: copyright legal knowledge related to publishing, signing of publishing contracts, publishing infringement and copyright management, proofreading of manuscripts and publications, reprinting and republishing, publication quality management, and publication quality assurance system.
10. Publication binding design: the content, guiding ideology, principles and characteristics of binding design, publication structure and binding style design, publication material design, art design, layout design and layout design.
1 1. Publishing cost and pricing: the concept, composition and control of publishing cost, important concepts in publishing cost accounting, tax management of publishing enterprises, factors affecting publishing pricing, publishing pricing model and basic strategies.
12. Publication marketing: the concept of publication marketing, publication marketing mix, consumers' purchase decision, the division and characteristics of publication market, publication distribution channels and purchase and sale methods, publication promotion, publication market management, and the role and competition of publication market.
13. China's modern publishing history: the stages of modern publishing activities and their basis, as well as the characteristics of each stage; The role of modern publishing industry in modern society. Important publishing institutions in modern times, important publishing figures, publishing business activities, publishing law and publishing management, and publishing industry led by China * * * production party.
Four. philology
1. Modern Publishing, by Ceng Zhi, Peking University Publishing House, 2006.
2. Introduction to book editing, Que Daolong, etc. , Three Seas Publishing House, 2006.
3. Gong Shuduo, Editor-in-Chief: An Introduction to Modern Culture in China (Chapters 1, 2, 4 and 14, Beijing Normal University Press, 2010/). )
4. Wu Yonggui, editor-in-chief: The Publishing History of China (Volume II), Hunan University Press, August 2008.
I hope my answer is helpful to you. If you have other questions, you can also chat with HI.