1, the market demand is relatively limited: at present, there are many navigation brands to choose from in the market, including GPS navigation, Gaode map, Google map and so on. Compared with other navigation brands, Beidou navigation has relatively weak competitiveness in the market. Due to the relatively low market demand, Beidou Navigation believes that it is not necessary to open an official flagship store.

2. Capital and resource constraints: Opening an official flagship store requires a lot of capital and resources, including store rent, personnel training and inventory management. Due to the limitation of funds and resources, Beidou Navigation chose not to open the official flagship store, so as to better control costs and risks.