Yan Xiaohong, deputy director of the General Administration of Press and Publication, pointed out at the unveiling ceremony of the establishment of Baiwanzhuang Book Building that the establishment of a large bookstore by Machinery Industry Press is an innovation of the book publishing industry and will inject new vitality into the field of book distribution. He hopes that the building will make bold exploration and innovation in corporate culture, business model, service model and internal management, and strive to find a development path suitable for its own characteristics and advantages.

Therefore, the Machinery Industry Society has long established a "trinity, linkage management" business model. "Trinity" is to develop store sales, online sales and direct sales with the help of the bookstore's logistics platform. "Joint operation" requires different businesses to adopt differentiated business strategies for different target customers. Shop sales mainly provide books and information products for readers, so that readers can experience the infinite charm of knowledge during the purchase process; Online sales rely on "China Science and Technology Golden Book Network" to provide all kinds of book information services for national science and technology workers; Direct selling is aimed at colleges and universities all over the country, providing library books and college teaching materials, and constructing a professional book sales model.