Stands for Double Eleven Shopping Carnival: Double Eleven Shopping Carnival refers to the online promotion day of 1 1 every year, which originated from the online promotion activities held by Taobao Mall (Tmall) in11in 2009, and the participating businesses at that time.
On behalf of the New Year's Day:165438+1October120165438 is the 15th day of the lunar calendar, so it is the New Year's Day. Next Yuan Festival is the 15th day of the 10th lunar month, also known as "Next Yuan Festival" and "Next Yuan Festival". It is one of the traditional folk festivals in China. The next Yuan Festival is a day when officials of the Ministry of Water Affairs and the Emperor Urgu solve problems, commonly known as the Festival.
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Double eleven social impact:
The chaos of "Double Eleven" can be seen from the advertising wars of merchants. An e-commerce website put a group of advertisements with the theme of "face-slapping" in a number of media. Advertising slogans include "wait half a month for express delivery", "buy fake goods at 50% discount" and "bad review of human flesh", which directly point to the problems of competitors' inflated prices, slow express delivery, fake sales on the platform and single data creation. In fact, these problems have almost become common problems in the field of e-commerce.
It is worth noting that with the increasingly fierce competition among major e-commerce, the "Double Eleven" front has passed for about a month. Although this is a spontaneous market behavior of merchants, disorderly competition has brought multiple consequences: on the one hand, people's impulsive consumption has been further stimulated and amplified;
On the other hand, consumers' trust in e-commerce websites is overdrawn, which also leads to problems such as overburdening, over-packaging, environmental waste and so on.