Training objectives

This major mainly trains technical talents who are oriented to large modern media and printing enterprises, have received good training in image processing, reproduction and modern printing technology, can skillfully operate digital printing equipment, have good professional quality and professional ability, and can skillfully master the performance and application of various new printing materials; Able to analyze and eliminate common quality defects in image processing and copying; Have the basic ability of prepress digital image processing and prepress post-press processing. After passing the appraisal, the corresponding national vocational qualification certificate above Grade 5 will be issued.

Employment destination

Mainly for modern media and printing enterprises.

(B) digital printing skills direction

Training objectives

Master the basic theory and knowledge of computer application, printing color, printing image input and processing, digital printing technology, digital printing materials and other disciplines, have the concept of digital printing system, and can carry out digital printing and process design, production implementation and process control in various multimedia production, film and television advertising, e-commerce, digital printing and rapid printing enterprises and scientific research units. After passing the appraisal, the corresponding national vocational qualification certificate above Grade 5 will be issued.

Employment destination

Mainly for digital printing enterprises and advertising companies.

(C) the direction of graphic information processing skills

Training objectives

This major is mainly oriented to enterprises and institutions in print media industries such as advertising companies, output centers and data processing, and is engaged in design, production, data processing and services, so as to cultivate application-oriented skilled personnel with good professional quality and certain basic computer knowledge, master professional skills such as installation and maintenance of computer software and hardware systems and graphic information processing, and be able to engage in text, graphics and image processing in the front line of design, production and service. After passing the appraisal, the corresponding national vocational qualification certificate above Grade 5 will be issued.

Employment destination

Mainly for advertising companies, digital fast printing graphic companies, publishing houses, magazines and online publishing companies. (A) computer graphics information processing skills direction

Training objectives

Systematic study of printing chromatics, digital prepress technology, graphic information processing technology, painting foundation, graphic design foundation, artistic pattern design and other related professional knowledge and operational skills. Enable students to have skilled computer operation ability, and better master the skilled operators of graphic information processing technology, digital workflow and other technologies.

Employment destination

Mainly for press and publication enterprises and institutions of prepress design and production, cultural media, advertising design and other companies.

(B) Computer packaging design and production skills direction

Training objectives

In order to meet the needs of the development of market economy and the requirements of post setting for skilled talents, we should cultivate comprehensive abilities in painting foundation, artistic pattern design, paper packaging modeling design, paper packaging surface finishing design, paper packaging series product design, related production and surface finishing processing. Skilled operators who can engage in paper packaging design and production after graduation, and can comprehensively apply computer packaging design and surface finishing according to product characteristics and requirements.

Employment destination

Mainly for news publishing enterprises and institutions, professional packaging design and packaging design companies, cultural media companies, advertising design companies and so on. (A) to show the direction of art design and production skills

Training objectives

This major mainly faces the exhibition and advertising design industries, and cultivates and masters modern commercial display design and professional skills. Application-oriented talents who can use modern design methods for commercial display. Students who have passed the appraisal of laborers at all levels shall be awarded the corresponding national vocational qualification certificates above Grade 5. Graduates of this major can participate in the art college entrance examination for students from three colleges and universities.

Employment destination

Mainly for all kinds of advertising design companies, exhibition planning companies, cultural media enterprises and institutions. (A) the direction of publication logistics skills

Training objectives

This major aims to cultivate professional and skilled talents who are in line with the strategic direction of Shanghai's cultural industry development and master the management of cultural and creative products and the distribution of newspapers and books. Junior and intermediate logistics talents with supply chain management and logistics operation skills of publications (books, digital publications, video products), suitable for publishing and cultural product management needs, good cultural literacy, extensive knowledge and professional ability of logistics management. After passing the appraisal, the corresponding national vocational qualification certificate above level 5 will be issued.

Employment destination

Mainly for publishing houses, magazines, newspapers, book distribution departments, book trading departments, Xinhua Bookstore, large book supermarkets, audio-visual companies, electronic publishing institutions engaged in publishing business and management. (A) the direction of production skills of digital publishing products

Training objectives

Cultivate technical application-oriented talents who can meet the technical needs of digital media in the news publishing industry, master the technical knowledge of digital publishing and digital media production, have the abilities of digital graphic typesetting, animation production, digital audio and video processing and digital resource management, can be applied to professional publishing, educational publishing and mass publishing digital products production and distribution, have good professional ethics and professionalism, and meet the talent needs in the process of transformation from traditional publishing to emerging technologies. After passing the appraisal, the corresponding national vocational qualification certificate above level 5 will be issued.

Employment destination

Mainly for news publishing units, mass media industry digital publishing production, media enterprises and institutions, online literature companies, data publishing companies and so on.