1. There are many kinds, so customers of all ages and regions are constantly joining the Internet.
2. Low cost. Use online customer service, telephone customer service and other online sales models to minimize marketing costs.
3. The display forms are diverse, including sound, video, animation, icons, etc., and the purpose is clear.
4. Strong interaction can directly let customers interact with us and actively understand information and needs.
5. Strong timeliness. As long as customers are interested, as long as there is no fault, the network can participate.
6. The purpose is clear, using the means of network marketing, combined with the positioning of enterprises, can accurately and beneficially open up new channels, without direction and goals.
7. Detailed data and monitoring promotion mode are adopted to improve the marketing direction of enterprises and make them more perfect.
Second, the drawbacks of online marketing
1. Trust problem
In information exchange, the degree of trust between the two sides directly affects the effect of communication. If you lack trust in the information provided by the other party, the meaning of this communication is hard to imagine. Internet provides a virtual communication space for both parties, and its openness makes it easier for people to have distrust of online information. This has become an important obstacle to the development of online marketing.
2. Information security issues
Internet is an open network. In the process of information transmission, information is intercepted, tampered with and abused. In recent years, there have been many reports that Internet users' bank accounts and passwords have been stolen from the Internet, and there have also been many news that users' online shopping records have been sold by merchants. This has caused many users to be afraid to conduct online transactions.
3. Logistics issues
The main advantage of the Internet lies in information exchange. In terms of logistics, except digital products or services, other commodities need to be delivered through traditional distribution channels.