Title: R&D management is broken
Book number: 978-7-111-56007-4
Publication date: 2065438+April 2007
Format: B5
Number of pages: 252 pages
Word count: 282,000 words
Pricing: 49.00 yuan
Content introduction:
Based on the successful implementation of R&D process reengineering in dozens of enterprises, this book integrates and forms a universally applicable R&D management framework for the first time, which can help enterprises break through the R&D dilemma.
This book analyzes and summarizes how to apply ISO900 1, CMMI, PMBOK, SGS, PACE and other R&D management methods, and the limitations of these methods; This paper analyzes and discusses the elements of R&D management and their relationship from four aspects: project management, resource management, strategic management and R&D management reform. This paper also discusses the influence of industry characteristics, R&D team size, management maturity and corporate culture on R&D management mode. The methods and strategies to improve R&D management in different environments are put forward.
All the cases come from practice, and the strategic case analysis can effectively improve readers' ability to analyze and solve R&D management problems.
This book is suitable for all industries that need breakthrough and innovation in R&D management, for R&D teams of all sizes, and for senior executives, R&D managers, quality managers, management consultants and product data management implementers of scientific and technological enterprises to read and use.
cataloguing in publication data in the book
Management breakthrough/king. —— Beijing: Machinery Industry Press, 20 17.2.
ISBN 978-7- 1 1 1-56007-4
Ⅰ. ① Study ... Ⅱ. (1) the king ... Ⅲ. ① Enterprise-Technology Development-Research-China
Ⅳ.①F279.23
CIP Data Core (20 17) No.027068 of China Layout Library
Slogan:
Where is the road to low-risk and successful R&D reform?
Fully reveal the evolution law of R&D management reform, and explain the ways to improve the R&D generation rate based on actual combat!
Bao Zheng, vice president and chief scientist of Huawei, is recommended as the preface! Enterprise executives must read!
Editor's recommendation:
Enterprises should not die because they refuse the reform of R&D management. This book provides a low-risk path for successful R&D reform. The general R&D architecture breaks the R&D dilemma that exists in enterprises at present, and improves the efficiency of R&D management.
Recommended order:
The author himself said in his introduction that the book is "unfinished, unfinished and imperfect", and I agree with him very much. His book is really insufficient, because after I looked through it, I found that there are more than 300 thousand words, and there are quite a few pages involved in strategy. Strategy is the advantage, initiative and victory pursued by enterprise development. The success of strategy can only be inferred according to the law of probability, but in the strategic game I am most concerned about, this book involves very little.
Although it is not perfect, I have to say that this book is worth recommending. From strategy formulation to strategy landing, it does have a very accurate and rigorous description, and it is an excellent book in the field of R&D management.
First, this is a book connecting the past and the future.
Innovation standing on the shoulders of giants is always inseparable from studying hard and inheriting the achievements of predecessors. The charm of this book lies in that it embodies the wisdom of previous R&D management as much as possible. If this book is a building, then predecessors have created many basic components with different shapes and functions, which are the crystallization of countless people's wisdom and practice. But the author does not inherit them mechanically, but integrates them, and at the same time clearly echoes the changes and requirements of the times. Based on his own observation and practice, he evaluated and inherited the uses and limitations of these components, so that the innovation of this book is not blindly unconventional, but based on the richness of inheritance and the needs of the development of the times.
At present, the field of R&D management is still knowledge and manpower intensive, which is far from automation and intelligent management. With the development of information technology and its application in all walks of life, how to meet customers' differentiated, fast, safe, reliable and low-cost delivery requirements, traditional R&D management methods are facing great challenges. As this book says, the traditional methods have not failed, what is needed is the inheritance and development under the conditions of modern informationization. This development is not only reflected in the information system, but also in the new process mode and collaborative mode that adapt to the information conditions. On the basis of traditional R&D management methods and modern information conditions, this book has made a good summary and improvement, and made innovations in some aspects, thus forming a set of methods called ePACE. In addition, in the depth and breadth of the combination of R&D process and informatization, this book has reached an unprecedented height.
Second, this is a book full of practical rationality.
Theory is always gray, but the tree of life is evergreen. Only when the branches of theory are close to the soil of experience can they bear the fruits of victory. This book, written by the author with 600,000 kilometers of R&D management consulting and training experience, does have a strong "local" color, which is another charm of this book. Only one step away from experience, the best practices of one enterprise may become fallacies in another enterprise. The theory of R&D management should not be a curse that binds people's new ideas, nor can it make specific provisions on all aspects of R&D management practice, but can only be a kind of study and investigation. Everything depends on reality. This book provides these ideas, principles, methods and even some ready-made tools.
The ecological diversity of enterprises is first reflected in the industries to which they belong. This book discusses the characteristics of aerospace, aviation, military industry, automobiles, rail transit, medical instruments, medicines, mechanical equipment, integrated circuits, communications, home appliances, materials and components, chemicals and software. Secondly, the ecological diversity of enterprises is reflected in the mission, scale, position in the enterprise ecological chain, technical ability, talents, culture, basic management level, social and environmental conditions and so on. Of course, there is a * * * relationship between the two, but the understanding of personality is the most important. This book pays attention to the personalized requirements of R&D management improvement under the condition of enterprise ecological diversity. It not only observes the cases of outstanding enterprises in the industry at the top of the enterprise value chain, but also discusses the cases of a larger number of small and medium-sized enterprises. Discuss not only successful cases, but also failed cases. Both positive and negative cases are good teachers, and perhaps the negative case is more alarming, while the case of corporate ecological diversity in this specific environment is sometimes more valuable than all vague theories. This book presents the true face of rich and colorful corporate ecological diversity, and all kinds of enterprises can benefit from this book, which can be beautiful, beautiful and beautiful.
Third, this is a book about the theory of stage promotion.
You win if you know if you can fight. R&D management is the intersection of engineering science and humanities to a great extent. Management mode is a decision made by managers according to experience (judgment), facts and management principles. Therefore, in R&D project management, we should seek truth from facts, be diligent in thinking, carefully plan, be brave in practice and sum up in time. The theory of stage improvement transforms the gray management that is difficult to control into a relatively simple black and white management. The stage theory was not first put forward in this book, and the most famous one is CMMI.
The stage theory of CMMI is called maturity model, which is highly generalized and standardized and can be used as the evaluation standard of management maturity. However, the reality is that all roads lead to Rome, and the road to improvement is not necessarily that one. Few companies implement improvement according to the framework of CMMI maturity model. The theory of stage improvement in this book focuses on the needs of actual improvement of R&D efficiency, and does not care whether it becomes an evaluation standard, so it is more practical, loose and empirical, and can give more practical guidance and easy application to the actual needs of R&D management improvement. The theory of stage improvement in this book not only includes five stages: experience management, function management, project management, integrated project management and development chain management, but also is more nuanced in various technical management fields, so it is more convenient to operate. This book will help enterprises to prevent conservative infantile diseases and radical infantile diseases, and avoid detours on the road of improving R&D efficiency.
Zheng baoyong
Senior vice president and chief scientist of Huawei technologies co., ltd.
Celebrity recommendation:
Starting from practical problems, through the analysis of predecessors' experience and theory, combined with the R&D management practice of many enterprises, an effective R&D management theory has been formed. The language of this book is simple and easy to understand, which is worth learning by R&D managers.
Former executive vice president of Shenzhen mindray biomedical electronics co., ltd.
Yan Baiping, General Manager of Shenzhen Shi Lang Biological Instrument Co., Ltd.
This is a reference book that can be read in one breath or put on the desk. Based on the author's years of practice, accumulation and sentiment, it is a good book that integrates the development summary of R&D management of various domestic enterprises. The common problems, solutions, cases, templates and evaluation elements in the book have shown great vitality and value in our practice of upgrading the R&D management system.
Wang Ju, Deputy General Manager of Ricky Surgical Instruments (China) Co., Ltd.
This is a good book about R&D management, which is full of dry goods. It comes from the author's years of R&D management training and consulting practice of dozens of enterprises. Many people are aware of the importance of R&D management, but they don't know how to land. This book has both strategic theory and strong practicality.
Chen Wanling, general manager of Wuhan Mu Kai Information Technology Co., Ltd.
"Hit the nail on the head" is the most appropriate evaluation I can give my husband. From the practice summary of Mindray, Huawei and other industries to the current enterprise tutor, his understanding of the supply chain and R&D management of modern enterprises has reached a considerable height. At the same time, his understanding of human nature is also very profound and very executive!
Huang He, general manager of Jiaxing Shikai Biotechnology Co., Ltd.
The tide of science and technology is surging, and the dilemma of R&D management is still: lagging progress, unstable quality, high cost and waste of resources. Based on ten years' consulting experience, the author has extracted eight cases with diverse meanings, from the establishment of ——ePACE model, a structural model of R&D management in the information age, to the operation guidance of design control, which provides warning and guidance for R&D management, and is worth reading and making good use of by every R&D manager!
Zhu Jialin, Deputy General Manager of Shijiazhuang Tonghe Electronics Co., Ltd.
This book's powerful practical theory and rich case analysis point out the breakthrough direction for managers caught in the dilemma of R&D management, fully embodies the author's many years of R&D management training experience and the practical experience of dozens of enterprises, and is suitable for managers at all levels of technology companies to study, practice and apply in their work.
Leng Jing, General Manager of Beijing Century Oriental Guo Tie Technology Co., Ltd.
Directory:
Recommendation order
Introduction to 0
0. 1 The place of life and death, the way of life and death, must be observed.
0.2 reading guide
1 "thinking device"-the theoretical prism of R&D management
1. 1 Simple basic management framework -ISO 9000 family standard
1.2 Detailed explanation of CMMI R&D management process model
1.3 general project management method -PMBOK
1.4 Class Gate System Classic-New R&D Process System Management
1.5 The basic work of IPD-product life cycle optimization (PACE), seeks the overall situation and does not stick to details.
1.6 masterpiece of r&d productivity era-next generation product development
1.7 R&D management system in the information age-epace mode
1.8 summary
2 lay a solid foundation-clear the structure of product development
2. 1 Pay attention to customers-build value chain and development chain
2.2 Simplicity and Appropriateness-Beware of two tendencies of poor product development structure.
2.3 Structuring lays the foundation of development management-the hierarchical structure of product development process.
2.4 Time-varying-the application and evolution of product development structure
2.5 do what you write-the standard of excellent R&D process system
2.6 Advanced Guide
3 the basis of product development management-R&D quality management
3. 1 R&D The Essence of Quality Management-Design Control
3.2 product development-production must be transformed by design.
33,000 change-change control
3.4 Writing documents is to do design-technical document control.
3.5 Total Quality Management
3.6 Advanced Guide
4 Low cost is also the core competitiveness-R&D cost management
4. 1 shake off and settle accounts-product development life cycle cost management
4.2 integration with R&D process system-planning R&D cost management system
4.3 If there is no fur on your skin, you will be attached -R&D cost management must be combined with R&D project management.
4.4 Key Process-Financial Accounting
4.5 Key Process-Product Development
4.6 Advanced Guide
5 A systematic approach to nip in the bud-risk management
5. 1 Solve the danger of egg accumulation-understand the significance of risk management
5.2 Prepare for a rainy day-risk management process
5.3 Advanced Guide
6. Planning in advance is the foundation. If there is no planning in advance, it is the planned management of waste projects.
6. 1 Take your positions-development life cycle model and its application
6.2 Applying the Classics-Project Management Process
6.3 Advanced Guide
7 The key to efficient operation of the project-project core group method
7. 1 Pain doesn't help-dysfunction and hierarchy disorder.
7.2 The general principle is painless-project core group method.
7.3 Communication of technical change-from project core team to project network team
7.4 Advanced Guide
8 improve resource utilization-resource management
8. 1 The decisive factor is the utilization rate of human resources and its resource management mode.
8.2 Effective supervision of resources-pipeline management based on resources
8.3 Advanced Guide
9 unstable foundation-material management
9. 1- material trouble
9.2 Pay attention to the optimization of material life cycle-material optimization.
9.3 Source Strengthening-Material Introduction Control
9.4 Continuous Optimization-Maintenance of Material System
9.5 A nine-foot-high platform starts from the foundation soil-establishing a material optimization list (PPL)
9.6 If it is broken, it will be broken —— Organization and decision-making mechanism of material certification
9.7 Advanced Guide
10 the key to forming core competitiveness-technology management
10. 1 leads to a secluded cave-the difference between technology development and product and platform development.
10.2 technology determines the future-technology planning and development
10.3 particularity includes universality-product platform planning and development.
10.4 breadth and depth of matching technology-organization of technology management
10.5 advanced guide
1 1 Decision is greater than effort-product strategic management
What is more important than how to do it-product strategy and its development.
1 1.2 from strategy to implementation-process structure of product strategic management
1 1.3 the foothold of strategic management-stage review
1 1.4 advanced guide
12 wonderful workmanship-information construction
12. 1 If a worker wants to do a good job, he must first sharpen his tools-develop the application of tools.
12.2 basic framework of collaborative development-basic functions of mainstream PLM
12.3 advanced project management information integration-building development chain DCM
12.4 to avoid the trap of information facilities construction
12.5 advanced guide
13 Breaking through the Dilemma-R&D Change Management
13. 1 Never screw up what can succeed-beware of the failure trap of R&D management reform.
13.2 all roads lead to Rome-the diversity of enterprise ecology
13.3 from the realm of necessity to the realm of freedom-the gradual development from low to high.
13.4 creating conditions for comprehensive, coordinated and continuous improvement-strategic management of R&D management change
13.5 master plan-r&d management reform project management
13.6: implement-introduce new R&D management system.
13.7 summary
refer to