Penguin books began at 1935. In the bathroom of the three brothers, they came up with the idea of publishing high-quality books at low cost. They used modern graphics and printing methods to create a modern paperback book format, and pushed low-cost books to the mass market. Allen Lane, the founder, is famous for his dictatorial control of the company, keen business sense and controversial books. The company flourished during World War II, but declined in the face of increasingly fierce competition after the war. 1970 ended as an independent company. After Allen Lane died,
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Since 1935 published low-quality books, the modern paperback books founded and operated by Sir Allen Lane became famous for publishing controversial books. For example, social prophets in Lady Chatterley's Lover in19th century have long seen that everyone is an important engine of social change. Although most people are illiterate or limited to the most basic skills, social progress is still a dream. Education is not free, so the children of the poorest workers, who make up the majority of the population, cannot receive education. Therefore, an important aspect of most groups driven by religion or socialism is to improve their education level. Adult education classes for working people were developed together with male and female workers in the middle of19th century, and later became workers' education association, which was developed under the principle of universal education. Self-education has also become the goal of many people. It is with this goal in mind that the publisher Joseph Deng founded the "Ordinary People Library" at 1906. This is a series of 50 classic books, reprinted in the form of pockets, with low cost and a price of one shilling (one twentieth of a pound). Everyman's library continues to this day, but its goal has been captured and expanded by a more famous name "Penguin Book". Depression era
It is difficult for publishers to enter the mass market. 1934, British publishers held a meeting in Ripon Hall in Oxford to discuss how to attract more readers. Allen Lane is one of the participants. He works in Bodley Head Publishing House founded by his uncle John Lane. Allen Lane has been the editor-in-chief since his uncle 1925 died, because he wanted to publish James Joyce's controversial book Ulysses, and he "confronted" the board of directors.
Allen and his brothers Richard and John devised a plan to publish a low-cost pocket book (half a shilling) with a soft paper cover for 6p. These cheap books are already available, but this is related to the more "terrible" ending of the book publishing industry, and the goal of lines is to publish high-quality literary works. Ryan didn't invent the idea himself. 1932, the Albatross Book Company was founded in Germany by John Holloyd Rees, Max Wegener and Kurt enoch. This company uses simple and modern fonts, in a pocket-sized format, and uses a theme-coded paper cover (green travel, orange novels, etc.). ) published a reprint. These alleys completely follow the concept of albatross and extend to the name of birds. In fact, although the Albatross was shut down in World War II, Kurt enoch will continue to be the manager of Penguin USA.
He claimed that the marketing angle designed by Allen Lane came from the fact that he found himself doing nothing on the train platform, and reading and selling books through the new invention at that time was part of Penguin Random House Group.
Penguin's classic literature books are still there, and you will find their anthologies in most British bookstores. Many people think that they are the "official" versions of many classic literary works, because Penguin Publishing Society collects articles and footnotes, adding content to the history of this book and enriching the reading experience. They still follow the unified design aesthetics, but they no longer have their own unique color thorns. Penguin occasionally publishes a special edition, and recently released a special black edition, which contains short excerpts from 80 classic literary works. Now, these penguin shorts have become collectors' treasures.
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He has written several books about the history of the company, including Penguin and Ryan Brothers: The Unknown Story of a Publishing Revolution (20 15) written by Suar kells. This book is controversial because it accuses Allen Lane of myth and exaggerates his role in the formation and development of the company. Penguin Design: The cover story is 1935-2005, written by Phil Baines, Phil (2007) Penguin Story, and Hammond Voss, written by W·E· Williams (1956). You can also easily find the original penguin in early second-hand bookstores all over Britain.