If the mail sending scale is relatively small, it can be done by mail sending or mail group software. If the mail is sent in a large scale, it should be sent with the help of a professional mailing list publishing platform.
Extended data
1, classified according to the user's rights:
E-mail marketing can be divided into licensed e-mail marketing (PEM) and unlicensed commercial e-mail marketing (UCE) according to whether the information sent is approved by users in advance.
2. According to the ownership of email address resources:
The e-mail address of potential users is an important marketing resource for enterprises, and enterprises have various forms of user e-mail address resources. Mail marketing can be divided into internal mail marketing and external mail marketing, or simply referred to as internal list and external list.
3, according to the mail marketing plan classification:
According to the marketing plan of the enterprise, it can be divided into temporary mail marketing and long-term mail marketing.
Temporary mail marketing, such as irregular product promotion, market research, holiday greetings, new product announcements, etc. Long-term mail marketing is usually based on the information of registered members within the enterprise, which is mainly manifested in various forms of mailing lists such as news mail, electronic magazines and customer service.
4, according to the function of mail marketing classification:
According to the function of email marketing, it can be divided into customer relationship email marketing, customer service email marketing, online survey email marketing, product promotion email marketing and so on.
5. Classification according to the application mode of mail marketing: According to whether mail marketing resources are used to provide services for other enterprises, mail marketing can be divided into two categories: operating and non-operating.
Baidu Encyclopedia-Email Marketing
Baidu Encyclopedia-Email Promotion