1. Consumer groups: Dangdang book users are mainly "three highs", that is, high-end users with high education, high income, high position and good reading habits.

2. Book category: Dangdang books include novels, children's books, counseling, education, life and leisure, humanities and social sciences, economic management, science and technology, and millions of books gather in Dangdang books.

3. Cooperative merchants: settled in B2C websites such as Tmall, QQ Online Shopping, Store 1, and maintained cooperation with hundreds of publishing houses.

4. Price: Dangdang's books are famous for their low price and good quality. While ensuring the publication of genuine copies, they will carry out low-price discount activities to bring users the most valuable experience and reading pleasure.