Let the appearance instinctively attract consumers.

Under this principle, consumers' eyes and overall feelings play a leading role.

When they visit a bookstore, they will first be attracted by the high-value bookshelves, and then carefully check and select the books on the bookshelves.

Consumers of different cultures and ages have different concerns, needs and aesthetics, so it is difficult for the same bookshelf to cater to different consumer groups. Therefore, it is necessary to build a bookcase belonging to a specific category of consumers, in order to meet the aesthetics of this category of consumers and create a bookshelf that attracts them.

Shops can also enhance the performance of appearance through existing points such as space design, posters and advertisements.

2, the principle of behavior

Functions can match consumer behavior and give clear behavioral feedback.

The design of the principle of satisfying behavior should be people-oriented, focusing on understanding and satisfying people who really use products.

In the custom design of bookshelves, the principle of behavior requires not only to meet the basic function of putting books, but also to find other needs of consumers and meet them.

If some booths can be set up, consumers can sit down and read with books.

You can also set up a computer desk, which is convenient for library readers to inquire about books on the computer.

It can also be combined with stairs to create a stepped bookshelf and increase the collection space.

3, the principle of reflection

Design can arouse consumers' interest in "reflection"

Consumers' impression of bookshelves comes from reflection, that is, tracing back past memories and re-evaluating.

The prominent shape, diverse uses and fit with the space of the bookshelf can deepen consumers' impression of the bookshelf. A positive impression can attract consumers to continue spending in bookstores.

The reflection principle can also turn negative impression into positive impression, which is related to long-term customer experience and service.

In addition to providing high-quality bookshelves, manufacturers can also provide high-quality after-sales service, solve customers' problems, let happy memories overwhelm negative experiences and improve customer relations.