The first trend is mobile shopping. As we all know, by the end of last year, the number of mobile phone users had reached 500 million, while the number of PC users was 590 million, and the growth rate of mobile phone penetration rate was much higher than that of PC. In other words, in 20 17 years, mobile phone users will surpass PC users, which means that the main battlefield of e-commerce in the future is not PC, but mobile devices. Mobile users have many characteristics. First, the purchase frequency is higher and more fragmented. The peak of purchase is not during the day, but at night, weekends and holidays. And mobile shopping will completely change the life of PC e-commerce, so we should be prepared for this new revolution. To do mobile shopping well, we should not simply move PC e-commerce to mobile, but make full use of the characteristics of this mobile device, such as its scanning characteristics, image, voice recognition characteristics, sensing characteristics, geographical characteristics, GPS characteristics, and really bring mobile to thousands of households.
The second trend is platformization. You can see that large e-commerce companies have started to have their own platforms. In fact, this truth is very clear, because it is a process of making full use of one's own traffic and maximizing the benefits of one's own goods and services. Because of the platform, they can make use of the resources of the whole society to make up for the richness of their goods, increase the richness of their goods, and increase their services and geographical coverage.
The third trend is that e-commerce will penetrate into the third, fourth and fifth tier cities. On the one hand, it comes from the continuous penetration of mobile devices. Many third, fourth and fifth tier cities rely on mobile phones and PADs to access the Internet. Moreover, the economic income of these cities has increased first, coupled with the inconvenience of local shopping and poor supply. In addition, the retail industry lags behind advanced countries.
With the penetration rate of online shopping in first-and second-tier cities approaching saturation, the layout of e-commerce urbanization will become the focus of e-commerce enterprises. Third-and fourth-tier cities, towns and other regions will become the main battlefields for e-commerce "channel sinking". At the same time, e-commerce in underdeveloped areas of third-and fourth-tier cities can give greater play to its advantages and narrow the consumption differences between third-and fourth-tier cities, towns and first-and second-tier cities. Ali is developing rookie logistics and constantly radiating third-and fourth-tier cities; JD。 COM's IPO application financing amount is about $654.38+05 billion to $654.38+09 billion, but JD.COM said in the prospectus that $654.38+00 to $654.38+02 billion will be used for e-commerce infrastructure construction. It seems that both giants will focus on third-and fourth-tier cities. In fact, whoever seizes the third-and fourth-tier cities first will have greater advantages in the future competition.
The fourth trend, I think, is the Internet of Things. You can imagine the development of these wearable devices and RFID. In the future, chips can be implanted into skin, clothes and anything. A change in the state of any one item will cause a change in the state of other related items. As you can imagine, if you put a bottle of milk in the refrigerator and scan it automatically when you put it in the refrigerator, you can automatically know the shelf life, when to put it, and how much to use. When you are finished, you can place an order automatically immediately. As soon as the merchant receives the order, he will send it to you. As long as an order is placed, it may trigger e-commerce. When an order is placed from a supplier, that order will trigger production, which means that all retail, logistics and final production can be combined.
The fifth trend, I think it is social shopping. I hope to listen to the opinions of relatives, friends and opinion leaders. We recommend them for reference. Social shopping allows people to market customers more accurately and serve customers more personally on social networks.
The sixth trend, O2O. Very interesting. Yesterday, the CEO of Vuormaa Global came to Shanghai. He visited Cosco Bay City, where a community service point was built. It has three functions. The first is the area where goods are collected and distributed to customers. The second place is the point where the customer picks up the goods; The third place is the marketing point, which plays three roles: displaying our products, buying group purchases for residents in the community, helping them surf the Internet and shopping with their mobile phones. But what is a sigh? Traditional retail goes online, e-commerce goes offline, and finally it must be the integration of O2O, providing customers with multiple channels and greater convenience.
The seventh trend, cloud services and e-commerce solutions. A large number of e-commerce enterprises have developed many capabilities, including logistics capabilities, marketing capabilities, system capabilities, and various capabilities to provide e-commerce solutions for merchants, suppliers and partners. These abilities hope to play the role of maximum efficiency. For example, we launch an SBY, which includes marketing services, data services, platform services and logistics services. Financial services have just been launched, and there will be more services. In other words, we provide the whole society with the ability we have developed for e-commerce.
The eighth trend is the application of big data. As we all know, in fact, the profit model of e-commerce has gradually become an upgrade. Low-level, profit depends on commodity price difference. The next ability is to do marketing for the supplier's goods and realize the rebate and profit brought by marketing. The next aspect of profitability depends on the platform. With traffic and customers, I hope to collect platform usage fees and commissions to improve profitability. The next ability is financial ability, that is, the ability to provide various financial services for our suppliers and merchants. The next ability is data, that is, we have a lot of customer behavior data of e-commerce, and using these data to fully generate its value is also the highest realm of e-commerce profitability. And data, as we know, is also a gradual upgrading process. The original data is scattered and of little value. After filtering and analyzing, these data become information. Building models to support decision-making on the basis of information has become our knowledge, and this knowledge can make predictions, draw inferences from others and realize the truth, which has become our wisdom. So in the whole upgrade, data upgrade and the upgrade of our data value, we fully reflect the value of this big data.