Summary of Amazon free lending
Amazon announced on Wednesday that it will launch this service, which will enable the Kindle to compete with rival products Barnes &; An Amazon spokeswoman said that Noble's Nook has the same library borrowing function as Sony's Reader. We think consumers will like this library lending function.
JamesMcQuivey, an analyst at ForresterResearch, said that there are 7.5 million Kindle users in the US market, which makes Amazon occupy two-thirds of the US e-book market of $654.38 billion. Since this service is free, it will not have an immediate and direct impact on Amazon's business.