Why did the publisher change its name? Analysis of the origin of the renaming of publishing houses in recent years can be roughly divided into three situations. First, expand the scope of publishing, especially in the competent sponsoring departments. Because of the system reform, the functions and names have changed accordingly, such as some ministries and commissions publishing houses; The second is to adapt to social changes and open up new fields or define new positioning, such as Tiantianshe; Third, under the tide of publishing collectivization, under the guidance of the overall strategy of the group, the name change behavior.
The renaming of publishing houses is nothing new. For example, China Materials Publishing House was renamed China Fortune Publishing House, China Audit Publishing House was renamed China Times Economic Publishing House, and Jiangsu Ancient Books Publishing House was renamed Jiangsu Phoenix Publishing House. When it comes to collectivization, Anhui is called Time, Hunan is called Zhongnan, Fujian is called Strait, Hubei becomes Yangtze River, Ningxia becomes Yellow River, Henan becomes Central Plains, and Jiangxi becomes China.