Quality-Quality Disney constantly strives to meet high quality standards and then achieve Excellence. All products of Disney brand must be of high quality.
3 * * * * Enjoy-Community For families, Disney has always created a positive and inclusive attitude, and the entertainment created by Disney can be enjoyed by all generations.
4. Stories-Storytelling Every Disney product tells a story, and eternal stories always bring joy and inspiration to people. Optimism-An optimistic Disney entertainment experience always promotes people's hopes, aspirations and optimistic determination.
5. Respect-Decent Disney respects everyone. Disney's fun is based on its own experience and does not make fun of others.
The development course of Disney
1926, Walter Disney production company was formally established.
1927, Lucky Rabbit Oswald the Lucky Rabbit Lucky Rabbit was officially released, which was well received by the audience.
1928 In May, Crazy Plane was released, and he won the title of "Father of Mickey Mouse". Mickey Mouse made Walter famous all over the world.
1933 In the early summer, Walter filmed Three Little Pigs to commemorate his wife's pregnancy and her first father.
1952165438+10, the series of flowers and trees and Mickey Mouse won the Academy Award.
1955, Disney combined the expressions of color, excitement and magic used in cartoons with the functions of amusement parks, and launched the world's first modern theme park-Disneyland in Los Angeles. Then, California Adventure Park 200 1 opened.
1989 Disney proposed to acquire Jim Han Sen's Muppet Company and merge his puppet master into Disney; Disney-MGM Studio opens in Walter Disney Film Company.
1993 Disney Company acquired Max Film Company of Milla, one of the most important independent filmmakers in the United States.
In 2006, Disney spent $7.4 billion to acquire Pixar Animation Studio as a subsidiary of Disney.
At the end of 2009, Disney acquired Marvel Entertainment, one of the American comic giants, for $4.24 billion, and acquired the ownership of most comic characters? [3]。
In 2009, DreamWorks, one of the top ten film printing, production and distribution companies in the United States, joined Disney with Transformed king kong 2, and started in-depth cooperation in the film industry.
20 12 10 Disney Company announced the acquisition of Lucasfilm, which is famous for its Star Wars movies, for $4.05 billion.
References:
Disney-Baidu Encyclopedia