The reading rate of national books has increased.
In 20 12 years, the reading rate of books among Chinese citizens aged 18 to 70 was 54.9%, which was 1.0 percentage points higher than that of 53.9% in 201year. The newspaper reading rate was 58.2%, which was 4.9 percentage points lower than 20 1 1. The periodical reading rate was 45.2%, which was 3.9 percentage points higher than 465,438+0.3% in 2065,438+0. The contact rate of digital reading methods (network reading, mobile phone reading, electronic reader reading, CD reading, PDA/MP4/MP5 reading, etc.). ) is 40.3%, which is 1.7 percentage points higher than 38.6% of 201. The comprehensive reading rate of various media was 76.3%, which was 0.3 percentage points lower than 20 1 1. In addition, the book reading rate of minors aged 0- 17 was 77.0%, which was 1.6 percentage points lower than that of 201/kloc-0.
The reading of paper books has increased.
According to the national reading survey, in 2065,438+02, the per capita reading of paper books of China citizens aged 65,438+08 to 70 was 4.39, and in 2065,438+065,438+0, it was 4.35. The reading volume of e-books has increased significantly, with 2.35 e-books per capita, an increase of 0.93 or 65.5% compared with 20 1 1.
The research on the reading form of China citizens shows that among the citizens aged 18-70, 74.4% prefer to read with paper books, 13.2% prefer to read online, 9.0% prefer to read with mobile phones, and 2.2% prefer to read with electronic devices. 1
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Why do we love reading more and more?
According to the survey data collected by China Press and Publication Research Institute for many years, the reading rate of national books has been increasing steadily since 2005 after the decline of 1999. As can be seen from the historical trend curve of book reading rate, that curve has finally slowly raised its head.
Speaking of this growth curve, Hao Zhensheng, president of China Press and Publication Research Institute, believes that this is the result of the interaction between macro-climate and micro-environment.
From the external macro-climate, people's lives have become richer, and their own cultural needs have also undergone positive changes. According to research institutions, in economically developed provinces, the sales of books have also increased more.
Many data in this survey also show that people's reading needs are consciously increasing under the background of economic growth. Among them, more than 70% people think reading is very important, and more than half think they read very little. In 20 12 years, people's tolerance for book prices also increased by 0.23 yuan compared with 20 1 1 3.43 yuan per year. In addition, the survey shows that our book reading rate and reading volume have increased compared with the past, but people's satisfaction with their reading is declining, which is also because people pay more and more attention to reading, so they feel that they have not done enough.
Hao Zhensheng believes that the government's cultural livelihood project with reading as the core has also played a positive role. It is understood that about 400 large, medium and small cities in China have their own reading promotion activities, such as reading month and reading week. The establishment of public libraries and bookstores in recent years has promoted the growth of reading. At present, there are more than 600,000 rural bookstores in China, and more than 900 million books have been sent to peasant brothers. Besides, there are many community bookstores, libraries and other facilities.
At the same time, the increase of reading forms also promotes the increase of reading volume. Online reading and mobile phone reading make reading more convenient. In 20 12, the reading volume of e-books increased significantly, with 2.35 e-books per capita, an increase of 0.93 books or 65.5% compared with 20 1 1 year. This figure still has a lot of room for growth in the future.
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Reader: I just love books.
According to the data of the 10th National Reading Survey, 70% people prefer to "read with paper books". Xin Ran, who works in a state-owned enterprise, found that he was not alone.
When more and more colleagues and friends are reading books on mobile phones and tablets, Xin Ran likes to hold the book in his hand like an antique and feel it sentence by sentence. Sometimes, even if she can find electronic books online, she has to buy physical books; Sometimes, she also feels that she can't keep up with the children. "But she thinks reading with a mobile phone is not reading at all. Only when she smells the book can she read it. "
Xu Guo Sheng, director of the Publishing Institute of China Press and Publication Research Institute, affirmed Xin Ran's intuition. He said that foreign institutions have done similar experiments, and the same content is read in paper books and e-books, and the paper reading effect is better. "From a scientific point of view, paper reading can make people pay more attention and remember more deeply."
Expert: We should speed up the reading of legislation.
Xiao Dongfa, a professor at the School of Journalism and Communication of Peking University, is not satisfied with the increase in reading rate shown in the National Reading Survey Report. "Our base is too small and the growth rate is too slow." More importantly, while the reading rate of adults is increasing, the reading rate of minors is declining.
Xiao Dongfa suggested that the government should further strengthen the promotion of reading and speed up reading legislation. "Japan had relevant laws as early as 1950, and 1999 had the Children's Reading Law, which was constantly revised, popularized and implemented."
In Xiao Dongfa's view, public opinion guidance and atmosphere creation are also very important links. "We should have more places to read books. It is not enough to have libraries and community bookstores, and physical bookstores should also be protected. " He believes that e-reading and online book purchasing are still inaccessible channels for children and the elderly, while physical bookstores have closed down one after another because of their weak competitiveness. Speaking of which, Xiao Dongfa is a little sad. "There are no good bookstores around Peking University, no' roof of the world', no' wind scattering' and no' photosynthesis'." He believes that bookstores are an important part of a city's cultural image, and the government should give policy subsidies to physical bookstores.