The first chapter is an overview of brand VI design, including the definition of brand VI design, a brief history of CIS design, four characteristics of brand VI design, the development and evolution of CIS design, and the new trend of CIS development-brand strategy, brand extension and brand classification.

chapter two

The basic system of brand VI design includes brand name design, brand logo design, special font design, standard font design, special standard color design, standard configuration design, special symbol graphic design, brand mascot design and application.

chapter three

The application components of VI design include office supplies design, office environment design, transportation system design, clothing identification system design, public relations gift system design, product packaging system design, advertising system design, network communication system design, VI manual design and so on.

The fourth chapter introduces and implements VI, including the timing of brand introduction and the implementation procedure of VI design.