Business activity planning book template, Fan "xx Net" is an automobile website in the form of B2c e-commerce. With the maturity of internet broadband and technology application, it can be predicted that e-commerce will become the mainstream of internet popularization and application, which will certainly affect the life and economic behavior of thousands of households and increasingly become an important form of social business activities.
Looking at the domestic Internet car websites, China Auto Network, Pacific Auto Network, China Auto Network and the three major portals are the main distribution centers of B2C e-commerce car networks, accounting for most of the online car commerce. In addition, there are hundreds of small B2C car websites in China, which are limited in scale and capacity, slow in development and difficult to maintain the status quo, and are brutally competing for the few remaining shares. What's more, many people who have rich resources and information and want to conduct automobile online business through the Internet are struggling to find the threshold to enter B2C e-commerce, or are worried about the bubble economy of the Internet. However, when consumers browse and buy online, they find that there are still too few data introductions of many online related automobile models (many only provide news of the automobile industry), and they can't find the model parameters or dealer introductions they want to know in time.
The so-called special service of the website. The emergence of "xx Car Network" aims to change the situation of difficult service with characteristics and develop special website columns. Attract the attention of car enthusiasts and car dealers through special columns. Avoid the edge of other automobile websites, form their own brand and service barriers, improve access difficulty, maintain existing advantages and ensure stable performance.
First, the industry status analysis and market demand forecast
The website of "xx Net" of New Concept Automobile Service Co., Ltd. was established on xx, XX, XX. Let's analyze this website first.
Introduction of Xx Auto Network: We have X years of rich experience in the field of large-scale auto websites, and are committed to establishing the largest and most professional auto website in xx province and even in China. Provide professional services covering more than xx cities across the country for settled businesses.
Xx automobile network service: a fully functional and informative automobile business platform; Enterprise online sales system; Open remote customer management and personal website procurement and sales system; Powerful search engine support.
Investment scope of xx Auto Network: website advertising, car dealers entering, consumer team purchasing, auto parts purchasing platform, honest members, enterprise website construction, server leasing, domain name registration and other services.
The development idea of xx automobile network originated when xx left my8848 to cooperate with Xidan Shopping Mall to develop igo5. In a word, we can make use of our platform advantages to attract merchants to stay for online sales (regardless of whether the merchants have websites or not), enrich their information resources and achieve a win-win situation, which is the so-called commercial street model.
Let's analyze the profitability of the xx car networking model. First of all, the advertising revenue of major manufacturers' websites is estimated to be about 20,000 yuan per month, which has more potential business and will become one of the important profit sources of xx automobile network. Secondly, the income from brand operation. If xx automobile network is properly operated, it will become another iconic brand in automobile websites, and its operation and promotion mode will become a new model with great brand value. Thirdly, the service income of merchants, including the entry of merchants, the membership fee of auto parts procurement platform, the organization of car group purchase, the development of car consultation service and so on. It can be seen that the automobile website has unlimited business opportunities, pays attention to innovation and is good at capturing market gaps and new trends. The sooner they step in, the greater the profit.
To sum up, the advantages of xx car network are: strong brand, experience, technology and resources, strong promotion of new products, short, flat and fast, suitable for large businesses and high-demand goods sales. There are also some shortcomings in Xx automobile network, which need to be improved: companies or enterprises that already have websites must abandon their existing websites if they join xx automobile network; The membership fee of auto parts purchasing platform is not low, which will keep many individuals or small businesses out of the door; The horizontal competition of various businesses is not protected, which is easy to cause vicious competition; Xx Auto Network is full of ambitions, and it is determined to snare all small and medium-sized car websites and businesses, which has the potential to unify the rivers and mountains. As we all know, industry monopoly and excessive concentration are dangerous signals for all kinds of small and medium-sized "retail investors" and have to be embattled.
China automobile consumption market and its characteristics
With the promotion of China's reform and opening up and the rapid economic growth for more than 20 years, the income of China residents has increased substantially. In 20xx, the per capita net income of rural families reached X yuan, which was x times higher than that in 19xx, with an average annual increase of X %；. The per capita disposable income of urban households reached X yuan in 20xx years, which was 3. 16 times higher than that of 19xx years, with an average annual growth rate of 6.4%. The income of residents in big cities is growing faster. The part of urban residents' consumption expenditure used for food and clothing is decreasing year by year, while the part used for medical care, transportation, communication, entertainment, education, cultural services and residence is increasing year by year. The savings of urban and rural residents reached X billion yuan at the end of 20xx, and now it has exceeded X billion yuan, and the annual savings increment is increasing. China has developed into an automobile consumption market with great potential. It is estimated that at present, the number of families with the ability to buy a car in China has reached xx, and it will reach X in 20xx. By 20xx, China may become the third largest automobile market in the world, only next to the United States and Japan.
Judging from the actual purchase of automobiles, automobiles are being accepted by more and more people as a kind of high-grade durable consumer goods with the lowest family ownership rate in China. With the continuous improvement of residents' income level and the introduction of China government's policy of encouraging cars to enter residents' families, especially the relaxation of price control for production enterprises in 20 years and x months, as well as the unreasonable expenses to limit demand and the gradual cancellation of auto loans, cars are rapidly entering ordinary families and are beginning to replace household appliances as a new generation of leading consumer goods. According to the statistics of the National Bureau of Statistics of China, in 20xx, the retail sales of automobiles in wholesale and retail businesses above designated size nationwide reached RMB X billion, up 45.4% year-on-year, of which the sales in July reached RMB X billion, up 75.3%, which was the fastest growing commodity among all kinds of commodities. Due to the car buying boom, some cars are out of stock, and some brands have to book in advance, which leads to the current market sales situation.
Now, before buying a car, more than 50% consumers will choose to know the performance, technical parameters, price and dealer details of the car through online media. In this way, the automobile professional website has become their first choice.
Second, the feasibility analysis
Features of columns: xx Auto Network finds out which columns are more popular according to the long-term follow-up analysis of visitors. We independently developed several columns, such as driver simulation test system, new car price inquiry system, car model inquiry system, used car trading system, auto parts procurement platform and so on. In particular, the driver simulation test system was first launched on the automobile online, which was greatly welcomed by netizens and became the object of imitation by many automobile websites.
The purpose and realization of visitors: "xx Auto Network" is a platform to contact online consumers, manufacturers and enterprises. Visitors can learn about the products and prices of the participating manufacturers and enterprises through "xx Auto Network". For products that need to be understood or purchased in detail, click to enter the release page of manufacturers and enterprises to operate. Large-scale professional car websites have become the first choice for me to buy a car.
Three. Contents and functions of the project
1, website overview:
"xx Auto Network" website is a B2C e-commerce car website, and the core of the website is still the classified display, introduction, dealers and comments of various models. When introducing the main parameters of each model on the website, the exclusive dealer of the model will be indicated. Click on the dealer to view the details of the dealer.
2, column layout:
Home page: navigation of each column, graphic display of key recommended products, popular search words, on-site search, display of featured products, investment channels, large-scale advertisements, etc.
Weekly: once a week, focus on promoting the products of one or more manufacturers and enterprises, or carry out theme promotion activities closely related to current politics and life themes; Users who subscribe to e-magazines can receive weekly magazines regularly.
Investment promotion: In the initial stage of website promotion, the investment promotion column focuses on the characteristics and benefits of xx automobile network, publicizes the concept of online chain sales, encourages new businesses to join, and provides contact information for investment promotion.
Business activity plan template A business plan is an effective behavior for a company or enterprise to increase sales and market share in a short time. If it is a business plan with outstanding creativity, good enforceability and operability, it will play a positive role in improving the visibility of enterprises and the reputation of brands. Format and writing of business plan.
Business plans that can't give investors enough information and make them excited can only be thrown into the dustbin in the end. In order to ensure that the business plan can "hit the target", venture entrepreneurs should do the following:
First, pay attention to products
In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Pull investors into the products or services of enterprises, so that investors will be interested in products like venture entrepreneurs. In a business plan, entrepreneurs should try to describe everything in simple language? The definition and attributes of commodities are very clear to entrepreneurs, but others may not know their meaning. The purpose of making a business plan is not only to convince investors that the products of the enterprise will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove this. The description of the product in the business plan should make investors feel: "Oh, how wonderful and inspiring this product is!"
Second, dare to compete.
In the business plan, venture entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? What are the marketing strategies adopted by competitors? It is necessary to clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor. It is necessary to show investors that customers prefer this enterprise because its products are of good quality, fast delivery, moderate positioning and reasonable price. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.
Third, understand the market.
A business plan should provide investors with an in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role of each factor. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and specify the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise: does the enterprise use external sales representatives or internal employees? Does the enterprise use distributors, distributors or franchisees? What kind of sales training will the enterprise provide? In addition, the business plan should also pay special attention to the details of sales.
Fourth, show the process of action.
The enterprise's action plan should be unsolvable. The following questions should be made clear in the business plan: How can the enterprise push the products to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery.
What is the format of the business plan? The purpose of a business plan is simple. It is a weapon in the hands of entrepreneurs. It is provided to investors and all those who are interested in entrepreneurial projects, showing them the potential and value of entrepreneurship and persuading them to invest and support projects. Therefore, a good business plan should make people very clear about the following issues after reading:
1. Business opportunities of the company.
2. The process of establishing a company and seizing this opportunity.
With the development of society and the continuous improvement of people's life rhythm, people have higher and higher requirements for express delivery service. However, the express service industry is in a dilemma, and there is a certain degree of market vacancy, which requires us to establish a campus express service platform to fill it. At the same time, when the mainstream of society is pursuing a fast-paced life, many young people have subverted the traditional concept of "express delivery", and "slow delivery" as a brand-new postal concept is gradually accepted by more and more people.
I. Introduction and Analysis of the Project
(A) campus express business
1, business introduction
(1) At a fixed time (for example, noon 12: 00- 14: 00, afternoon 17: 00- 19: 00), the salesman of the courier company will deliver the latest batch of express mail to our studio on time.
(2) The school teachers and students will send the express mail to our studio (we can also pick it up at home), and the courier of the courier company will pick it up at noon or afternoon that day, which is convenient for both the courier company and the teachers and students, greatly improving the work efficiency.
2. Market Analysis At present, the mainstream companies that undertake campus express service in our school are Shentong, Tong Yuan, ZJS, China Post EMS and Wuhan Teneng. Shentong, Tong Yuan and ZJS mainly use the sender's telephone reservation and the salesman's door-to-door pick-up as the main methods in the receiving and sending links; The receiving host of EMS Express in China Post is the sender going to the school mailroom himself. In the process of receiving the customer's receipt, the couriers of xx Post EMS, Shentong, Tong Yuan and ZJS contact the recipient by phone and agree on the delivery address.
Through a long-term investigation, we found that there are some loopholes in the express delivery market of our school, as follows:
(1) The security of express mail receipt, because you don't need to issue any identification when you receive the express mail, many students reported that any student can pretend to be the recipient to take the express mail away, and the courier company has not yet issued relevant preventive measures, which shows that the express mail is not safe enough.
(2) The locations agreed by the sending and receiving parties are generally open-air, and they often encounter bad weather such as thunder, rain and scorching sun, which brings great inconvenience to their work.
(3) Time problem: Sometimes the dispatcher can't contact the recipient temporarily or the recipient has something to pick up, which will bring inconvenience to the dispatcher, and the dispatcher wastes a lot of time and energy in the process of waiting for the recipients to pick up one by one, which is inefficient. Therefore, the school express business is in a dilemma, and there are many places to improve.
3. Feasibility analysis
(1) Macro-environmental analysis: At present, the tasks of couriers in express delivery companies in our school are heavy and trivial, and many teachers and students feel uneasy and dissatisfied with their services. Therefore, it is imperative to build a bridge between the two sides.
(2) Product and service analysis: Based on Xianning College, provide high-quality express delivery and pick-up service to ensure that your express delivery reaches the recipient's dormitory as quickly as possible. At the same time, as the office of each courier in Xianning College, we handle the courier pick-up business for teachers and students, and can pick up the pieces at home.
(3) Industry competition and situation analysis: According to the survey, the industry has no competitors for the time being, so it can open up the market.
(4) Analysis of consumer market and purchasing power behavior: The dispatchers of express delivery companies are willing to cooperate with us and give us some remuneration for the convenience of work; For the safety and convenience of express mail, teachers and students of the school will also support us and give us some compensation.
(2) Romantic mail
1. Project Description: The concept of "slow delivery" originated from the United States. At first, it was only responsible for delivering letters. After the formation of the market, merchants' business gradually expanded to goods. It is also popular in China recently, and it is very popular among teenagers and white-collar workers. Slow delivery is a kind of letter delivery service similar to ordinary post office, but the difference is that the time of slow delivery is decided by the sender himself, which can be several months, one year, ten years or even longer. Slow delivery is a way similar to performance art, reminding people to pay attention to their own present in the fast-developing modern society. For example, write a letter to yourself five years later and send your inner goals and hopes; Write letters to future children and share the process of parents' acquaintance; Write to a friend who graduated three years later and relive the good memories of my school days ... We believe that this "send today to the future" slow delivery service will definitely lead the new fashion trend in Xianning. We plan to join Beijing Panda Slow Delivery Post Office to jointly explore the Nuggets postal market on the basis of subdividing the delivery business.
2. Market analysis: Young people are the most dynamic group. Our relationship is in an exciting period. We are curious about new things, dissatisfied with the status quo, blindly complacent and narcissistic, and full of longing for the future ... This state must have some psychological pressure. We need a place to relieve psychological pressure and guide busy urbanites to pay attention to the meaning of "time" to some extent. Romantic emails can give such an opportunity. Low cost and novel methods will definitely attract many college students and Xianning white-collar workers. Moreover, the slow delivery market in Xianning has not yet been developed, and it has great potential value in Xianning because of the influence of Wuhan slow delivery business.
3. Feasibility analysis
(1) Macro-environmental analysis With the improvement of college students' material life quality, their spiritual life quality has not improved simultaneously. Romantic emails meet the psychological needs of urbanites. People may send letters with different motives, some for blessing and some for venting. Many emotions that are inconvenient to express directly in life can effectively alleviate the embarrassment and anxiety of the sender and help to decompress by lengthening the receiving time. In addition, if you take life as a trip, then every day is worth enjoying. When you choose to let your relatives and friends or yourself wait for a letter coming in the future, you are actually consciously slowing down and feeling the transmission and sustenance of time. Romantic mail is such a business aimed at improving the quality of spiritual life. In addition, giving gifts is also very common. If you want to send a gift to your mother during her birthday school, romantic email can help you send it on time.
(2) Analysis of products and services: We mainly send ordinary letters, gifts and greeting cards, and also sell some small gifts and greeting cards. In order to achieve long-distance delivery, we will get in touch with the courier company and cooperate with it through the platform we built. We will hold psychological exchange meetings regularly, and also hold public welfare activities like "Give Today to the Future".
(3) Industry competition and situation analysis: the spiritual industry is undoubtedly low-cost, and in this respect, the school is absolutely not interested. Driven by students' curiosity, romantic emails are bound to set off an upsurge in schools. The romantic atmosphere of romantic emails can attract a large number of couples, so let's provide services for them.
(4) Analysis of consumer market and purchasing power behavior. The standard of romantic postal service for customers is: 25 yuan for one year, 30 yuan for two years, and 5 yuan for each additional year. We are using today's money to do things in the future. We don't want to make any money on postage, which is acceptable to both college students and white-collar workers.
? Second, the business strategy
1, team spirit: honesty, dedication, unity and struggle.
2. Business philosophy: Express delivery with the fastest speed, slow delivery with the most responsible attitude, and build a win-win situation with the most honest attitude.
3. Strategic goal: negotiate with the courier company for free delivery within one month, establish a long-term cooperation alliance on the basis of zero error, achieve a win-win situation, try different business methods and business concepts within one year, and explore a suitable development path based on the characteristics of our school. It takes two years to lay a solid foundation for the store, formulate strategies suitable for regional economic development, maintain its own characteristics, and three years to turn it into a speed "brother" service club with a certain scale and competitive strength, and make it the first psychological exchange platform of Xianning University.
4. Competitive strategy: Based on the principle that no one has me and everyone has me. Integrity management, enthusiastic service.
5. Market strategy
A publicize our special services to the teachers and students of the whole school through printed media such as leaflets.
Introduce our excellent service through bbs and other three-dimensional media.
C, carry out preferential activities
6. Analysis of core competitiveness
A. The members of our team are all online shopping enthusiasts and are very familiar with the express delivery business.
B, I have discussed with the dispatchers of various express delivery companies many times, and they are interested in cooperating with us.
Third, the initial operation
(1) Studio location: downstairs of the West Dormitory.
(2) Store design: The decoration does not need to pursue luxury, simplicity, simplicity and generosity, and it has its own unique style, mainly in warm colors and featuring the wishing wall.
(3) Work preparation:
A. After friendly negotiation, sign cooperation with various courier companies.
Handle legal business license and industry access certificate.
C. prepare liquidity.
The team maintains the same goal.
Fourth, financial budget.
(1) Capital structure: joint-stock cooperative system is adopted.
(2) Sales budget: basically maintain the normal level after two months of opening, and the cost can be recovered in six months.
(3) Pre-investment: Opening a speed "Brother" studio featuring campus express delivery business. The pre-investment includes pre-lease, decoration and the first batch of inventory. The studio storefront is about 60 square meters. The decoration in the store is relatively simple, estimated at around 20,000. The first inventory plus other expenses is estimated at around 50,000 yuan.
Situation analysis of verb (abbreviation of verb)
(1)S (advantage): We fit in with the middle point between the school express company and teachers and students, and provide convenient, safe and efficient express service; At the same time, it is the first to propose a new slow delivery service, which integrates novelty, fashion and emotion.
(2)W (disadvantage): There are many potential competitors, and the profit of express service industry is thin, so it is difficult to attract a large number of slow delivery customers.
(3)O (Opportunity): The online shopping market of the school is very large, and the express delivery market is also rising. It is an inevitable trend to develop the campus express delivery service industry; With the success of Wuhan slow delivery industry experimental camp, it is also necessary to open the slow delivery market that young people like in xx.
(4)T (cost): Apart from the fixed cost of decoration, the cost required is not much.
Risk management of intransitive verbs
(1) risk analysis:
1. Campus express service is a new service industry, which must be built on the basis of high trust to operate successfully. How to send and receive large quantities of express mail is really worth thinking about. Although the market of xx College is still blank, there are many potential competitors who may come from behind.
2. It is also unknown which department should supervise the slow delivery business.
3, slow delivery requires more manpower and material resources to keep the mailed items, which requires a lot of cost.
(2) Risk prevention:
1. Build a network: With a huge network, we can find more target customers and increase their confidence in us.
2. Quality service: With quality service, we can build up our credibility step by step and build up our mass base.
3. Capital circulation: actively negotiate with investors and hope to obtain VC investment.