2. Corporate Mission: Let every student and family trade and deliver books through the 123 library.
3. Corporate purpose: Let the interests of participants, employees and shareholders grow continuously, and at the same time improve our ecological environment.
4. Business strategic goal: to become the largest and most professional book trading and leasing platform in China.
5. Strategic goal of public welfare: to reduce the felling of 100000 paper trees10 years old within ten years.
6. China Spirit: Adhere to the ideal, honest and frank is realistic, innovative and dedicated.