As a leader in the field of children's publishing, after years of continuous innovation and accumulation, Zhejiang Children's Publishing House has created many brand books in the fields of super-best-selling, original children's literature, popular science encyclopedia knowledge and preschool children's enlightenment around three dimensions and six fundamentals. For example, the Adventures of Little Tiger series, which is known as the best seller for children in China, the book collection of Shen, the king of animal novels who leads the reading upsurge of domestic animal novels, the National Geographic Children's Encyclopedia edited by famous scholars, and the original picture book series of China, which won the title of "the most beautiful book in China", have brought a refreshing knowledge feast to young readers.

With the maintenance of brand-name books and active follow-up of original products, Zhejiang Children's Publishing House has gathered more than ten famous children's literature writers, including,, Shen, Yang, Zhou Rui, Tang Sulan,, Guan Qijia and Gui Wenya, forming a strong gold medal creation lineup. In recent years, Zhejiang Shaoshe has built "China Children's Literature Original Base" with the help of famous artists, and signed the first batch of strategic cooperation framework agreements with famous children's literature writers such as Guan and Gui from, Fujian, Shenyang, Tang Sulan, Zhou Rui and Taiwan Province, and signed key cooperation projects with famous children's literature writers such as Jin Bo, Yang Hongying and Wu Meizhen. With a professional literary perspective, professional editing power and professional marketing team, we will create healthy and progressive children's literature books for young people and achieve a strong alliance between brand writers and brand publishing houses in all directions. While strengthening the integration of resources, it has laid a solid foundation for further optimizing the first-class original children's literature publishing platform in China.

During the promotion of brand-name books, Zhejiang Children's Publishing House has successfully participated in the planning of the essay contest of "Special Celebration to Commemorate the 200th Anniversary of Andersen's Birth" and "Love Education —— Emotional Diary of Children in China" jointly sponsored by the National Committee for Young Workers, China Education Society and Sina. Com, as well as the children's reading promotion of "Famous Students' Campus Humanities". In 20 12, Zhejiang Shaoshe founded the first batch of "National Reading Demonstration Base Schools" all over the country, which not only provided rich spiritual food for children, but also led the fashionable and creative reading methods, helping children embark on the road of healthy reading, and realize life and thrive in reading.

While reforming and developing, Zhejiang Shaoshe attaches great importance to team building, and has trained and brought up a group of professionals in editing, marketing and management who enjoy high reputation among domestic counterparts. The competition in publishing industry has entered the era of theme competition and brand competition from topic competition, which fundamentally depends on the team's behavior ability and learning level, that is, the unique "publishing culture"-a kind of * * * same values rooted in publishing behavior, methods and ideas-determines the group IQ of an organization. As a publishing team, Zhejiang Shaoshe, with its unique publishing concept, keen market vision and mature marketing model, leads the fashion in the publishing industry and becomes a strong and leader in this field. The competition in the future publishing industry lies in the competition of "publishing culture", which can be used as an interpretation of the "Zhejiang shortage phenomenon" in children's publishing industry in recent years to some extent.