However, Bertelsmann Book Club has already withdrawn from China.

After Bertelsmann Book Club announced the closure of 36 stores in China 18, on July 8, 2008, it stopped all the operations of Bertelsmann China Book Club, stopped accepting new orders, and stopped online ordering and catalog ordering.

This means that the world's fourth largest media group, which painstakingly manages 13 book sales business in China, has completely withdrawn from its business in China. Since then, there has been no Bertelsmann "book friend" in China, but the memory of that era it represents will not be forgotten.

13 In June, Bertelsmann announced that it would close its 36 retail stores in China 18 before July 3. On July 3rd, the world's fourth largest media group unexpectedly announced once again that Bertelsmann China Reading Club, which once had extensive influence in China, will also stop operating and stop all orders from tomorrow. At this point, Bertelsmann completely withdrew from the book sales business in China. Directory mailing, book club and physical store used to be Bertelsmann's special way of "walking on three legs", but now the three business pillars have collapsed.

China memorabilia of Bertelsmann

From 65438 to 0995, Bertelsmann entered China and set up a reading club.

In 200 1 year, the membership of Bertelsmann China Reading Club reached 1.5 million.

In 2003, Beijing Bertelsmann 2 1 Century Book Chain Co., Ltd. was established.

In 2003 and 2004, the turnover of Bertelsmann China Book Club reached its peak, reaching 65.438+0.5 billion yuan.

In 2005, we obtained the first foreign license to operate the book wholesale business in China.

In mid-2006, Bertelsmann closed more than 10 chain bookstores in Beijing and Hangzhou on the grounds of store adjustment, and instead cooperated with Carrefour in the form of "store-in-store".