I. Key points of the plan:
The focus of this activity is how to attract a group of people who are interested in studying abroad or going abroad. Through communication with the Student Union of Geological University, many people are interested in studying abroad, and there are also many colleges and universities near Wudaokou. In addition to Tsinghua Peking University, there are many universities such as xx University, xx University, xx University, xx University, xx University, and xx University. With a large student base, it is difficult to gather people who are interested in studying abroad. (Students will have a holiday soon, and we will do activities until March next year.)
Second, the main points of the procedure:
There are several cafes to choose from, which can be divided into several types: small cafes can accommodate about 10 people (teahouse coffee, that is, sauce coffee, which is not allowed to charter flights); The medium-sized coffee shop can accommodate about 20~25 people (xxx coffee shop on the second floor of the conference center), and the large coffee shop can accommodate about 100 people (Hani coffee can have a single room for about 20 people). This kind of salon cafe is more popular, and cooperation itself is not a problem (we will talk about it after the advertising space is determined). The business hours of cafes are all from 8 am to 9 pm, and Hani Coffee is in the evening 12, with a small flow of people in the morning and a large flow of people in the afternoon. Per capita consumption is between 15 and 25 (xx coffee is slightly more expensive).
Three. Programme implementation cycle:
1, fixed once a week for students to remember, make the publicity of the next lecture more convenient, and also facilitate students to have word-of-mouth publicity. There may be more fixed audiences, but the consulting time and cost of the company are large. You can limit the number of places registered in advance through WeChat.
If it is repaired once a month, it needs to be promoted once. The people who come may all be newcomers, and the impression on users is not as deep as once a week. You can register in advance on WeChat and push activities.
3. If it is fixed once every six months, it needs to be promoted once. The people who come may be newcomers and will not leave a deep impression on users. After WeChat pays attention, it is easy to forget the activity.
4. It is recommended that the previous activities be fixed once a week. After several times, the activity became a WeChat registration. After the quota is full, the company can send special consultants to tell students about foreign institutions, history, customs and so on. In addition, activities will be held and promoted from time to time to attract newcomers.
Four. Possible implementers of the plan:
1. Through communication, almost all the activities that students' union or societies assist enterprises to do are sponsored by enterprises to schools, otherwise students' union or societies will basically have no obligation to help promote publicity. If the activities are planned to be done frequently for a long time, such as once a week or once a month, it may not be enough to rely on the energy of the student union or the community, but the school background has a great influence.
2. Establish our stable campus team and find a campus agent from Wudaokou schools to be responsible for the promotion of our daily activities.
3. The parents of our marketing team will do promotional activities, get on well with the students' union and get to know the institutions.
Verb (abbreviation of verb) plan summary
Choose the right coffee shop as shown below. I suggest that the xxx coffee shop on the second floor of the conference center of Language and Culture University is better.
1, pre-publicity activities:
Choose a marketing person or a person from Wudaokou Target College as a campus agent to conduct a questionnaire survey in beijing language and culture university or other xx test sites. Xx candidates from nearby colleges will be invited to join our cafe party, make friends, learn about foreign customs and activities, and carry out activities in the school to find target users through leaflets and advertisements in the cafe.
2. Registration method:
(1) Follow our WeChat reply number and sign up for our activities. When the number of people reaches the number, we will start our activities.
(2) Invite directly after the promotion, and you can participate in the activity after you agree. During the activity, you are invited to pay attention to WeChat.
3. During the activity:
Our professional study abroad consultant will arrange a national explanation for each activity, and foreign students can be invited during the activity.
You can interact with students during the activity and give away key rings at random.
During the activity, please pay attention to the QR code of WeChat and inform the students that there will be the same activity at the same time next week. You can bring friends with you, and the quota is limited.
Please fill in the feedback after the activity.
4. Later activities:
Wechat pushes the next activity, including the promotion of campus leaflets or posters, as well as the leaflet promotion of IELTS test sites.
On the day of each xx exam, go to the test center to distribute company leaflets with activity brochures.
After several activities, the form of the activity was changed to WeChat to sign up for a cafe party to make friends and learn about foreign customs, while continuing to post posters on campus.