Booth design is a kind of exhibition design, which is mainly aimed at booths. The appearance of booth design is to improve the company image of exhibitors and publicize the company products. In the early stage of the exhibition, a booth design scheme is needed, which leads exhibitors to complete the whole process of booth design. The scheme is designed and built by a professional exhibition design company.
2. What is the booth design concept?
The main purpose of booth design is to create a comfortable and beautiful exhibition environment and meet the diversified exhibition needs of enterprises. Therefore, some design concepts need to be considered in the design, including:
1, people-oriented
Booth design is for people to see, so we should consider defining the company's industry status, industry nature and customer group portrait when designing, and then have a clear judgment on the style, materials and elements of the booth.
2, the combination of engineering and art..
Booth design emphasizes the mutual penetration and combination of engineering technology and artistic creation, and uses various artistic and technical means to achieve the best spatial effect and create a pleasant booth space environment. The constant emergence and renewal of new materials and technologies provide endless design materials and inspiration for the booth design. The use of these materials and technical means, combined with artistic aesthetics, is the key to shaping the expressive and infectious booth image.
Step 3 Keep up with the fashion.
A striking feature of booth design is its sensitivity to fashion. There are tens of thousands of booths in the exhibition hall every day, and the functions of booths tend to be complex and changeable. The upgrading of design materials and exhibition equipment has been accelerated, and the "intangible depreciation" of booth design has become more obvious. People's aesthetics of display design is constantly changing with the passage of time. This requires designers to keep a keen sense of fashion, and constantly innovate, in order to design a booth design that conforms to the commercial development of modern enterprises.
3. What are the requirements for booth construction?
The design and construction of the booth should conform to the basic design concept, and pay attention to some requirements:
1, elements should be harmonious.
A booth is composed of many factors, including layout, lighting, colors, charts, exhibits, booths, exhibits and so on. Good design is to combine these factors into one, unify the design style of the whole exhibition hall and meet the needs of brand display. Help exhibitors achieve their exhibition objectives.
2, the information should be concise
People can only receive limited information in an instant. The audience is in a hurry. If they can't get clear information in an instant, they won't be interested. In addition, the complexity of the booth is also easy to reduce the work efficiency of the booth staff. If you want to choose a representative monitor, you must choose and give up. Photos, charts and descriptions should be clear and concise, and design and decoration irrelevant to the purpose and content of the exhibition should be minimized.
3. The logo should be eye-catching.
Being different can attract more visitors, so it is easier to identify and find them. Visitors who walk into the booth will also leave an impression and be moved by memories after the meeting. The design should be unique, but it can't be divorced from the exhibition goal and commercial image.
4. Focus should be highlighted
The exhibition should be centered and focused, and the focus of the booth can attract attention. Focus selection should serve the purpose of exhibition, generally for featured products, new products, the most important products or valuable products. Highlight key exhibits through location, layout and lighting.
5, the theme should be clear
The theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or products. On the one hand, the clear theme is the key point, on the other hand, the proper colors, charts and arrangements are used to create a unified impression in a coordinated way.
Step 6 consider space
Booth designers should also consider the number of booth staff and visitors. The crowded booth is inefficient, which will make some target audiences lose interest; On the contrary, an empty booth will have the same effect.
7. Yi Jian is easy to dismantle.
The booth structure should be simple and can be assembled and disassembled within the specified time. The construction time is usually decided by the exhibition organizer, and designers and builders should know the construction time before starting the design.