Pinduoduo's headline combination formula: brand words/marketing words/specification information+big words+attribute words+modifiers+description words+core keywords.

When determining the core words, it is necessary to determine the keywords that describe the core words, and at the same time, the keywords should also describe the specifications of the goods.

Determine the keywords can refer to the following aspects:

(1) system search drop-down box

(2) Background traffic data

(3) The keyword data effect of search promotion. In the process of product search and promotion, there may be some keywords with relatively good click rate conversion, which can be selectively added to the title of the product.

(4) Competing for keywords, finding out the products done well by peers, listing the titles, and choosing words with high frequency, if these words are consistent with the attributes of their own goods.

(5) Promote tools, or third-party software, and analyze search terms. According to the recent industry data feedback, you can pull a table to filter in descending order and select hot search words or long tail words with high traffic.

References:

Pinduoduo title hot search keyword query