1, SEO means that on the basis of understanding the natural ranking mechanism of search engines, Changsha billion people network uses optimization means inside and outside the website to improve the keyword ranking of the website in search engines, thus obtaining traffic, and then generating direct sales or establishing online brands. 2.SEM allows the audience to bid by opening a search engine to search for keywords, and then click on the keyword creative link on the search engine to enter the website to learn more about what he needs, and then communicate with online customer service or submit the form directly on the page to achieve his purpose. 3. New Media Marketing New media marketing (such as WeChat, Weibo, Tik Tok, Auto Express and other emerging media) refers to the marketing mode using new media platforms. 4. E-commerce e-commerce marketing (Taobao, JD.COM, Pinduoduo and other e-commerce operations) store basic management, taobao guest promotion, through train drainage, drilling exhibition drainage, Taobao talent drainage and data analysis. 5. Interactive marketing is mainly community marketing, question and answer and forum marketing. 6. Information flow marketing Baidu information flow, Tencent Broadcom, WeChat friends circle, today's headlines, Weibo advertisement. The market scale of Internet marketing industry is expanding, e-commerce is developing rapidly, short video platform represented by Tik Tok is rising rapidly, Internet marketing is developing rapidly, and there is a huge demand for talents.