Commodities in department stores are often discounted in the New Year, which is a promotion strategy to attract consumers to buy by adjusting commodity prices. Discount promotion can welcome the new year's peak consumption season, clean up old inventory and promote consumer loyalty. This promotion strategy is of great significance to department stores, which can not only increase sales, but also enhance brand image.

1, the common ways to promote strategies

Department stores often offer discounts during the New Year to attract more customers, increase sales and enhance brand awareness. Discount promotion is a common promotion strategy, which attracts consumers to buy by adjusting the price of goods. This strategy can stimulate consumers' desire to buy and drive sales growth.

2. Welcome the New Year consumption season

The New Year is a traditional festival, and it is also the peak season for people to shop and spend. Department stores use discounts to promote sales during the New Year, which can effectively attract consumers and meet their shopping needs. During the New Year, people usually buy gifts, decorations, household items and so on. Department stores can better cater to the needs of consumers and provide diversified commodity choices through discount promotions.

3, clean up the old inventory

Discount promotion is also an effective way for department stores to clean up old inventory. During the New Year, department stores often want to make room for new products in order to display and sell the latest styles. Selling secondhand goods at a reduced price can not only reduce the inventory pressure, but also attract more consumers to buy. This clearance method can help department stores improve sales efficiency and provide consumers with more affordable shopping opportunities.

4. Enhance consumer loyalty.

Discount promotions in department stores can also enhance consumer loyalty. By providing goods with preferential prices, consumers are more likely to choose to buy and have a good impression on the brand. If consumers get a good shopping experience and satisfactory product quality during the discount promotion period, they are likely to become long-term loyal customers. Therefore, department stores can not only increase sales, but also promote brand loyalty through discount promotion.