Problem description:
A small city in the northeast wants to open a book. I don't know what the specific business model is. I have this idea because I like reading books. How much should it cost and how much space should it need?
thank you
Analysis:
The opening place should be in the place where universities gather, such as Wudaokou and Xueyuan Road. However, the rent should not be too expensive. Most of these small shops rely on repeat customers, so the location does not need to be opened on the busy roadside, and the rent can be relatively cheap in the community.
Pricing:
About 3 ~ 4 yuan/hour, the business hours are as long as possible, which is convenient for those office workers to read books.
Purchase and operation:
You can contact bookstores and newspapers to buy their overstocked books and expired magazines at low prices. Some new books can be repurchased at a discount of 1 ~ 4, which will of course guarantee the quality. In addition, my nearly 100 books can also meet the needs of the initial operation.
Naturally, the management of the book bar is mainly to provide a reading place for everyone, but in order to make the funds flow faster and use more reasonably, we can also consider various management methods. For example, books wholesale from the book wholesale market at a discount of 1 ~ 4 can be sold at a discount of 1 ~ 4 if they are left in the book bar for more than three months to buy new books. When the damaged books reach a certain level, they can be sold at the price of 1 ~ 5 yuan to reduce losses. In addition, there are many specific projects, such as membership system and book reservation (tell me the title you want to read and I will help you find it), which are mainly aimed at old books.
If you want to read the latest book, I can also use this book "I pay for reading". For example, the original price of the latest best-selling book Diary of a Troublemaker is 19.8 yuan, and the online bookstore is generally 13.9 yuan (plus several yuan of freight). But readers can own this book in a more economical way. You can entrust my book bar to buy it for you. My online shopping price is 13.9 yuan (200 yuan can make up for 200 yuan's one-time purchase for free), and the difference is 5.9 yuan. You need to rent this book from me at the original price 19.8 as collateral. You should return this book to the book within a certain period of time (1 ~ 2 months). The book bar will buy back this book at a discount of 7 ~ 9 from the original price of 19.8 yuan (the trial damage depends on the length of time), assuming that the return time will soon be bought back at a discount of 10, that is, 6544. Book bar profit 1.82 yuan. After three months, the books were sold at a 60% discount, and the income was 7.92 yuan plus the profit from buying books was 1.82 yuan. The total profit of this book is 9.74 yuan, and readers can own this book for one month at the price of 2 yuan. And having the latest bestseller can attract readers to read in the book bar, expand their influence and improve their popularity.
The cost is hard to say ~ every region is different! ! There is no clear standard ~ I hope these can help you ~ ~!
Positioning and location are the primary and interdependent issues in opening a store. For example, first make clear the positioning of the bookstore and then find the store address purposefully to maximize the target customer group; If you already have a specific store, you need to choose the business category according to the location of the bookstore and the existing and potential consumer groups around you, and at the same time establish your own characteristics according to their consumption habits and tastes.
Generally speaking, there are cultural and entertainment venues, commercial office buildings, mature residential areas, university areas, commercial areas and other places nearby, which are all optional places to open stores. Bookstores with individual venture capitalists are generally small in scale, and both mobile and fixed passenger flow are very important. Therefore, it is best to choose places with many people around the community or university area, such as stations, fast food restaurants, theaters, etc., and rely on stable community readers. Bookstores in university areas try to avoid too many bestsellers, and books that are too academic near office buildings will not sell well. If you open a professional bookstore near the relevant place, you will get twice the result with half the effort.
Comprehensive bookstore
All-inclusive, similar to Xinhua Bookstore and Book City.
Feature bookstore
Characteristic bookstore, in a narrow sense, refers to a bookstore specializing in the sales and service of a certain kind of books.
In fact, "sales and service" covers many aspects, such as price, sales type, business model and service characteristics.
Compared with chain stores, this bookstore has greater freedom for shopkeepers and can fully reflect personal wishes and characteristics; The purchase channel is controlled by itself, and the market response ability is strong; But it needs to pay more advertising expenses, and the risk is entirely borne by the individual.
Bargain price bookstore
As the name implies, such bookstores make a fuss about the price. Nowadays, the fine-tuning of book prices and wages has risen to an absolutely disproportionate level, so specialized bookstores have become the heart of book lovers. Don't think cheap goods are bad. These characteristic bookstores often keep up with the fashion trend, but their prices are low, which naturally meets the wishes of book lovers. This kind of bookstores are basically small and medium-sized comprehensive bookstores, collecting books from the fields of literature and art, leisure and entertainment, senior high school entrance examination, computers, etc., and attracting repeat customers with low price and high quality and * * * consumption desire.
Professional bookstore
Refers to a bookstore that specializes in selling books in specific industries, industries and related fields. This kind of bookstore generally has a strong founder's personal thought, and most of the founders have industry background, and they have industry knowledge or professional sensitivity beyond ordinary people in this field. This bookstore is very professional, providing books and information from various angles in an industry or industry, which is unique to me. "Profession" is the biggest feature of this kind of bookstore.
Theme bookstore
Refers to a bookstore that has its own way of selling books or business model. The sales content of such bookstores are mostly concentrated in the field of life and entertainment, with loyal supporters and followers. Because of its unique characteristics, consumers cultivate brand loyalty, which is widely circulated among friends through word-of-mouth effect.
Atmosphere bookstore
Refers to a bookstore that provides consumers with a more comfortable reading and conversation environment while operating books. This bookstore is more like a book bar to some extent, mainly providing books and magazines for leisure and entertainment.
Replenishment channel
For all characteristic bookstore owners who need to purchase their own goods, there are basically three existing channels for purchasing books:
One is to purchase goods directly from the publishing house;
The second is to purchase goods from booksellers;
Third, the wholesale market directly purchases goods.
As an early bookstore, it is the most extensive practice to purchase goods from the wholesale market, and cash transactions in the wholesale market can reduce the discount of 5 ~ 8 percentage points. In addition, when many new books were sold in the first round, the publishing society contracted some booksellers and gave them great discounts. If we maintain a good cooperative relationship with the powerful regular booksellers, we can take the lead in this market. What needs special attention is that both publishing houses, booksellers and wholesale markets basically adopt an "adjustable" book supply model, and the allocation price is discounted according to the existing books. However, if the book entered is a sample book or an out-of-print book, it will not be returned.
service
For characteristic bookstores, under the condition that the buyer's market is gradually formed, price competition and purchase channels are equal, strengthening service has become a necessary means for bookstores to promote, maintain and tap new and old customers. For example, book purchasing closely following the market and consumer demand; The comfort of interior decoration and the placement of books; The familiarity of the employees in the store with books. , are common service categories.
At the same time, it can also provide value-added services according to the market, such as accumulated consumption quota, discount cards, membership cards, book ordering, book search, book distribution and other preferential measures.
It is particularly worth mentioning that the personal charm of the owner of the characteristic bookstore can not be ignored. It represents your competitiveness, knowledge and stocking depth. Many owners of small bookstores keep good relations with editors of publishing houses and become good friends with consumers in their stores, so as to understand the dynamics of publishing houses and the psychology and needs of consumers in a wider range and form a benign interaction.
Other skills
First, when people's consumption level and consumption demand are getting higher and higher, bookstore management is also developing in the direction of humanism. Nowadays, environmental factors are becoming the dominant factor of consumption. Many bookstores have adopted a variety of business methods, such as adding coffee bars and teahouses in bookstores. It is not only a place for people who are tired of buying books to rest, but also an excellent place for many people to meet friends and negotiate business.
Second, apart from daily sales, bookstores can organize famous writers to sign books, organize lectures, reports, book reviews and other thematic activities to expand their social influence.
Third, online bookstores. Operators with both economic strength and technical strength have consolidated offline store sales and opened bookstores online as a good supplement to publicity and sales. Even, because of its convenience, the network attracts more attention and stimulates greater desire to buy.
Risk warning
In the fierce market competition, the operation and development of a bookstore must not be achieved overnight. It is not that with strong interests and financial support, there will only be benefits. In a market economy, it is absolutely necessary to be more careful in business acumen.
1, the book supply policies of publishers, booksellers and wholesalers may lead to a large number of hoarding goods. Experienced people suggest the purchase method of "small quantity, often running errands".
2. Individual booksellers are mostly a dream or complex. Many professional or subject booksellers with special preferences know nothing about the basic principles of business operation in this field. The experiencer suggested that the operator must have basic accounting knowledge, system and business common sense.
3. Pirated books flood the market, causing a certain degree of market confusion and bringing economic losses to buyers. The experiencer suggests that the operator must have professional knowledge and identification ability.
4. The book market is an unpredictable consumer market, which has its own development law. Experiencers suggest that operators must always pay attention to the fluctuation of the book market and its development prosperity and direction, so as to lay a solid foundation for purchasing.
I hope the above will help the landlord. I wish your book bar an early opening and prosperous business ~ ~ ~ ~