Product operation can be divided into two types. One is the product operation in the entity enterprise, which needs product line design and pricing design based on market research, as well as brand strategy and marketing channel differentiation. The other is the product operation of the Internet, which refers to market research, user demand and behavior analysis, prototype design, product iteration and so on.

Marketing means that an enterprise stands at the height of marketing strategy to guide sales and achieve marketing goals. Specifically, brand strategy, market research and analysis, brand management and price strategy.