With the development of society, reports are used more and more frequently, and the contents of different reports are different. So do you really know how to write a good report? The following is a research report on e-commerce that I have compiled for you. Welcome everyone to learn from it, I hope it will help you.

I. Basic information

In recent years, e-commerce in Heze City has developed rapidly, and has been recognized as "the province's e-commerce demonstration city" and "the national e-commerce demonstration city", and five counties including Cao County have been awarded the title of e-commerce demonstration county in Shandong Province. The number of Taobao Town and Taobao Village ranks first among prefecture-level cities in China, and it is the second prefecture-level city with the largest number of villages in China.

According to the deployment of the municipal party committee and the municipal government, and according to the requirements of the head office and the provincial association to build a supply and marketing cooperative network, supply and marketing cooperatives at all levels in Heze City adapt to the development trend of e-commerce, accelerate the construction of a rural e-commerce system integrating agricultural products, agricultural materials and daily necessities, promote each other online and offline, and gradually form a new pattern of circulation of the city's supply and marketing network with the theme of "information link, property right docking and business collaboration". At present, the county-level e-commerce platform companies of supply and marketing cooperatives and the township-level e-commerce operation centers in nine counties and districts of the city have basically achieved full coverage, and have effectively docked with the e-home of the head office and the provincial social platform companies. A number of e-commerce brands and operating models with the characteristics of supply and marketing cooperatives have emerged, such as Dongming Supply and Marketing Village Chief Network, Yuncheng Supply and Marketing E Family, Chengwu Township Villagers and Juye Songyoujia, which have won the trust and welcome of farmers and received the attention and support of party committees and governments at all levels.

Up to now, there are 107 enterprises engaged in e-commerce business in the city's supply and marketing cooperatives system, including 9 professional e-commerce companies; There are 326 e-commerce employees, 7 self-built e-commerce platforms and 348 online stores, with a total investment of 45.55 million yuan; Get policy support funds at all levels 1265438+ ten thousand yuan; In 20xx, the e-commerce sales of supply and marketing cooperatives in the city reached 347 million yuan.

Second, the main practices

First, we attach great importance to it ideologically. In recent years, Heze City has seized the historical opportunity of party committees and governments at all levels to deepen the comprehensive reform of supply and marketing cooperatives and vigorously promote e-commerce. On the one hand, we unified our ideological understanding, actively adapted to the new format, and constantly improved our initiative and enthusiasm in promoting e-commerce business. On the other hand, go out and learn from the experience of e-commerce development in Dezhou, Linyi, Rizhao and other places, vigorously promote the county-level e-commerce operation service system with county-level e-commerce companies, township operation centers and village-level service stations as the main body, constantly build commodity supply chains, agricultural industrial chains and life service chains, and innovate e-commerce development models such as docking agricultural supermarkets, bulk trading of agricultural products, whole-network marketing of agricultural special products, joint procurement and distribution of agricultural daily necessities, and convenient living services.

The second is to actively build an e-commerce platform. Based on their own reality, city community and county supply and marketing cooperatives gather and integrate system e-commerce resources in accordance with the overall layout of e-commerce development of "diversified front desk, modular middle desk and integrated back desk" and actively build an e-commerce platform. The operation center of Aofu e-commerce company has completed the construction of 600 square meters service building and related supporting facilities; Yuncheng Songqing E-commerce Co., Ltd. has been established since February 20xx, and has initially established a county-level e-commerce comprehensive platform company integrating county-level e-commerce operation center, agrochemical service center and warehousing and logistics regional distribution center. Dongming supply and marketing village head network took root at the grassroots level, cultivated silently, and walked out of a road of development close to farmers and thrived. In the fierce competition of rural e-commerce, it has been rated as the innovation star of e-commerce in the whole province, the successful highlight project of the 20xx county landing mode of the national supply and marketing system, and successfully hosted the Dongming Summit of the 20xx E-home Internet Conference. Chengwu Supply and Marketing E-commerce Co., Ltd. established the E-commerce Association of Supply and Marketing System, giving full play to the advantages of traditional industries and village-level business service outlets of supply and marketing cooperatives, focusing on the development of e-commerce of agricultural special products and daily necessities, and making every effort to build a new business service system. Juye Songyoujia Supply and Marketing E-Commerce Co., Ltd. has set up a county-level operation center covering an area of 1.200 square meters, with six functional areas: physical exhibition area, physical testing area, online experience area, online trading area, operation background area and small training area.

The third is to improve the e-commerce network and logistics warehousing and distribution facilities. Dongming supply & marketing cuntou

Net adopts the new model of "three zero" cooperation, explores the new model of "community marketing", develops more than 240 village head stores of e-commerce, and opens up the last 100 meters of rural e-commerce; Yuncheng Songqing E-commerce Company settled in Yuncheng E-commerce Industrial Park, with an office area of 300 square meters and a high-standard warehouse of more than 3,000 square meters, and formally established the "Yuncheng Supply and Marketing Warehouse Logistics Distribution Center", with various vehicles 1 1 vehicle and more than 50 offline traditional customers1vehicle. Chengwu Supply and Marketing Tesco Company takes the supply and marketing e-commerce association as the link, focusing on improving the rural informatization service level, speeding up the informatization training and transformation of grass-roots outlets such as village-level comprehensive service centers (clubs), cultivating e-commerce talents, and providing online shop marketing, electronic payment, ticketing agency, agricultural science and technology and information technology training for farmers. Juye county social e-commerce company has set up a take you home logistics company, with 10 full-time delivery personnel and 12 special delivery vehicles, which deliver to the countryside four times a day to ensure that the delivery is in place within 24 hours.

Fourth, based on local resources, guide and cultivate brands. Yuncheng Sheqingsong E-commerce Company actively responded to the call of the county government and vigorously developed the local agricultural special products planting base, especially the large-scale, industrialized and branded development of Pinellia ternata, with a planting scale of 500 mu. Chengwu Supply and Marketing Co., Ltd. takes the marketing and channel development of agricultural special products as the breakthrough point, and promotes marketing efforts with the help of platforms such as Taobao Enterprise Store, WeChat Official Store and Alibaba, and initially explores the upward path of superior commodities. Now it operates more than 63 single products in 2 series, among which the secret recipe of the Qing Dynasty, braised Chili peppers and the dry and cold skins with the characteristics of professional cooperatives are well received by customers. Aofu e-commerce company has also made great breakthroughs in the sales of peony seed oil, peony stamen tea, peony flowers and other local specialty products. Juancheng county social e-commerce company has also cultivated its own brand in the small grains, Yanshi yam and fungus in the Yellow River beach area.

Fifth, actively strive for strong support at all levels. Heze Municipal Party Committee and Municipal Government attaches great importance to and strongly supports e-commerce work. In recent years, the main leaders and leaders in charge of the municipal party committee and municipal government have held many meetings to study, deploy and promote e-commerce, and successively issued documents such as Opinions on Accelerating the Development of Rural E-commerce, Opinions on Cultivating and Developing Ten Innovative Industrial Clusters, Implementation Opinions on Developing Creative Space to Promote Public Innovation and Entrepreneurship, and Three-year (20xx—20xx) Action Plan for the Development of E-commerce in the whole city to fully support e-commerce. 20xx65438+1October 10, the Provincial Department of Commerce and Heze Municipal Government signed a strategic cooperation agreement on the leapfrog development of business science in Heze. According to the agreement, the Provincial Department of Commerce will focus on key industries in Heze City, support Heze to give priority to the development of e-commerce, develop the commercial circulation industry, foreign trade and port construction in the park, and increase Heze's efforts to expand two-way investment and policy support. At present, the construction of supply and marketing cooperatives e-commerce companies has been incorporated into the e-commerce development planning of governments at all levels, and city and county supply and marketing cooperatives have also become members of the government's rural e-commerce work leading group. In recent years, our city * * * applied for financial funds at all levels 1265438+ ten thousand yuan to develop e-commerce business.

Third, there are problems.

As an underdeveloped area, the e-commerce work of Heze Supply and Marketing Cooperative started late, and the progress lags behind, and most counties and districts are still blank. The outstanding problems of' existing' mainly include:

First, the ideological understanding is still not in place, and there is insufficient understanding of the current situation of Alibaba and other e-commerce giants accelerating their extension to the countryside, lacking a sense of urgency and crisis; Second, the lack of professional talents and technology greatly restricts the specific operation, and there is a fear of difficulties; Third, the directly affiliated enterprises have weak strength and poor foundation, can not play a leading role, have no backing and backing, and the advantages of traditional businesses such as agricultural materials and cotton are not obvious; Fourth, the grass-roots business outlets of individual county supply and marketing cooperatives, especially village-level business outlets, are not perfect, and there are realistic and objective difficulties in developing e-commerce; Fifth, the construction of e-commerce platform is incomplete, imperfect, low-level, weak in radiation, imperfect in rural logistics system and unsmooth in logistics distribution; Sixth, the product brand is not loud and the homogenization phenomenon is obvious. In particular, e-commerce of agricultural products has problems in terms of supply timeliness, storage and transportation capacity, cost control, etc., and has no advantage in quality and price. We need to find corresponding improvement measures from three aspects: warehousing and logistics, product standards and quality and safety traceability system.

Four. Work suggestion

1. Give full play to advantages and integrate resources. The head office and provincial institutions strengthen business guidance, promote business docking, and provide platform services in industrial product sales and agricultural products upstream through online and offline integration, forming a unique network advantage and creating an upgraded version of the integrated service network of supply and marketing cooperatives.

2. Strive for support and improve facilities. Strive for policies, funds and support from higher authorities and local party committees, and accelerate the construction of regional logistics centers and high-quality agricultural products bases.

3. Introduce talents and expand the team. Societies at all levels should increase the introduction and training of e-commerce talents, especially agricultural technical talents and food technical talents.

4, based on local, expand business.

(1) Convenience service: through online e-commerce platform and offline comprehensive service outlets in towns and villages, it provides convenience services related to daily life for residents in administrative areas, such as water, electricity and coal payment, telephone recharge, welfare lottery tickets, car and train ticket reservation, etc.

② Local life: local preferential merchants, hospital appointment registration, labor service information, housing agency, food ordering, second-hand transactions and other life services.

③ inclusive finance service (specific cooperation matters are being communicated): through cooperation with local banks, provide farmers with small deposits and withdrawals, small loans, land mortgage, lease mortgage and other related financial services;

④ E-government: The online platform provides services related to government affairs, including policy consultation, formalities agency, information release, meteorological and environmental protection, policies concerning agriculture, countryside and farmers, tourism, education, transportation, and proxy access services in social security, police, civil affairs and taxation.

5. Standardize governance and develop in an orderly manner. Strengthen credit supervision and industry self-discipline, implement electronic signature authentication system, formulate e-commerce development planning and governance measures, security control, network operation behavior supervision, network intellectual property protection and other systems to create a good environment for the development of e-commerce.

;