JD.COM Mall is a brand-new business model developed by JD.COM Group based on the traditional B2C business model to the field of high-frequency commodity services. Below I will solve the logistics mode of JD.COM Mall for you, hoping to help you.

With the rapid development of Internet, the logistics mode of JD.COM Mall has triggered a global e-commerce wave. In China, the development of B2C e-commerce promotes the development of e-commerce logistics mode. JD.COM has achieved remarkable success in developing e-commerce logistics model. JD。 The success of COM is mainly attributed to its logistics model. This paper takes the logistics distribution mode of JD.COM Mall as the analysis object, and studies the logistics mode of e-commerce and its development in combination with the actual development of B2C.

Logistics mode; Self-built logistics system; third part logistics

E-commerce is the product of the combination of electronic information technology and business activities, and it is also the guarantee of logistics information transmission, and logistics distribution is an important link to realize e-commerce. China's logistics industry started late and has a small scale, and the lag of logistics distribution has become a bottleneck restricting the development of e-commerce in China. JD.COM Mall was originally developed from 3C products. Using the Internet as a direct selling channel can reduce the number of intermediate sellers, speed up the circulation of goods, help enterprises deliver goods to end customers as soon as possible, and also reduce the waiting time of customers. Thus established its own logistics system, that is, self-built logistics system and the combination of self-built logistics system and third-party logistics.

First, self-built logistics system.

Headquartered in Beijing, JD.COM Mall has set up branches in North China, East China, South China, Southwest China and Central China in Beijing, Shanghai, Guangzhou, Chengdu and Wuhan, and logistics centers in all places are established by leasing warehouses. Its distribution is based on a first-tier city and then covers the surrounding areas. This model is similar to other e-commerce models, but the difference is JD.COM. The system, performance and after-sales service of COM are better than other models. For example, JD.COM Mall has three logistics centers (warehouses) in Beijing, Shanghai and Guangzhou. Each logistics center covers different cities, and the goods purchased by consumers will be delivered from the corresponding logistics center. If the consumer's receiving address is Shandong, the goods will be delivered from Beijing Logistics Center instead of Shanghai or Guangzhou Logistics Center. This can shorten the delivery time in a certain area, make it timely and fast, ensure the delivery quality, reduce the waiting time of customers, and ensure the best delivery scheme of warehousing and distribution. From the perspective of internal strength, it also saves labor costs. Employees in a region are very familiar with distribution, saving time and improving efficiency.

JD.COM Shopping Mall "2 1 1 Time-limited Delivery Area" * * covers 23 cities in China (Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Suzhou, Nantong, Foshan, etc.), that is, the spot orders submitted before 1 1 o'clock in the morning of the same day (take delivery from the warehouse by order) However, the spot orders submitted by Tianjin, Shenzhen and Hangzhou before 10 on the morning of the same day (subject to the order delivery time) will be delivered on the same day; Spot orders submitted before 1 1 in the evening (calculated from the time when picking is completed after the order leaves the warehouse) will be delivered before 15 the next day. And other 15 1 cities (Chongqing, Shanwei, Jieyang, Nanjing, Zigong, Yibin, etc. ) Covered by the "Next Day Delivery Service", the spot orders submitted before 16 pm on the same day (calculated from the time when the orders are picked out after delivery) will be delivered to the city where the subscribers are located the next day.

The self-built logistics system of JD.COM Mall has brought huge profits and customers' trust to JD.COM, but there are also many shortcomings. Its characteristics are: 24 hours, IT system monitoring = standardized process operation +IT system alarm+quick processing by relevant departments, docking with information systems of large application providers = enjoying inventory data * * *, spot products+1 hour 34 minutes+online inquiry of the exact processing status and time of orders and 5 days after-sales service. This reflects that the advantage of self-built logistics in JD.COM Mall lies in increasing the opportunities of direct communication with customers, facilitating the market research of enterprises, and the cash on delivery credit card business has also effectively promoted the development of e-commerce logistics financial services. But at the same time, its shortcomings are: greatly reducing the professionalism of logistics team, increasing the popularity of goods, poor logistics service level, one-way logistics service, consuming a lot of logistics resources, low efficiency, and so on.

Second, the combination of self-built system and third-party logistics.

Third-party logistics distribution mode means that enterprises can't provide fast and convenient logistics services in distribution, so they outsource some or all logistics distribution business to professional logistics companies. With the help of this model, enterprises can save logistics costs and choose suitable third-party logistics according to their own needs, so enterprises have greater flexibility. JD.COM Mall chooses to cooperate with local express delivery companies to complete the distribution of goods in areas that cannot be reached by self-operated distribution. With the deepening of Internet application, JD.COM. The business camp of COM has expanded to second-tier or even third-tier cities. If you set up your own logistics or transportation company in every second-tier city in China, the cost will be at least tens of billions. At present, the profits of secondary cities are not enough to maintain the operation of logistics centers. For this reason, most B2C websites cooperate with third-party logistics to complete distribution. In addition, when distributing household appliances with high logistics costs, JD.COM also chooses to cooperate with manufacturers to reduce its own costs. For example, Haier has its own warehouse and cooperative logistics company in Taiyuan. The cooperation between JD.COM and Haier can not only make use of Haier's local popularity to promote itself, but also solve the problems of capital flow and information flow. This greatly reduces the cost of logistics and transportation, and also saves related expenses, such as warehouse construction cost and distribution service management fee, which helps JD.COM to return to its core business and focus on its own business development.

Third, other logistics modes.

In colleges and universities all over the country, some college agents are recruited to deliver express delivery to college students, teachers and other staff. College students are a huge consumer group, and their time is uncertain. The delivery time is usually during the day, but students are in class during the day. Many college doormen don't allow couriers to enter the campus, so there are some problems, such as mismatched times, students sometimes forget to bring their mobile phones, and they can't receive couriers in time. In this way, students will complain that the express delivery is not timely and can't meet their own time needs. The courier is also depressed that the students don't answer the phone and turn it off. In order to solve this problem, developing efficient agents is a service developed by JD.COM to meet the needs of specific groups. College agents can communicate with students, make appointments and deliver goods to their homes, which greatly improves the service level.

Fourthly, the problems existing in the logistics mode of JD.COM Mall.

For JD.COM Mall, adopting self-built logistics is the key to its superiority over other B2C e-commerce. However, the subsequent high order growth rate has also become a "sweet burden" for JD.COM Mall, and the logistics bottleneck still restricts the development of JD.COM Mall. Especially during the "Double Eleven" and Christmas holidays, JD.COM Mall still can't fulfill the promise of "2 1 1", and even can't guarantee "the next day", so it is questioned and complained by consumers.

Suggestion of verb (abbreviation of verb) to JD.COM Mall

To sum up, my suggestions to JD.COM are as follows: ① Focus on the products that you are good at. There are many varieties, and failing to be professional will only increase their own logistics costs and reduce the credibility of JD.COM, such as the "children's book" incident; (2) Prepare for the holiday sales peak period in advance. The annual "Double Eleven" is the sales peak of the whole B2C e-commerce. JD.COM Mall should enter the peak early, and encourage consumers to place orders and deliver goods in advance by means of promotion and advertisement, so as to avoid the logistics peak of other B2C enterprises. This will not only help to realize the commitment of JD.COM Mall to consumers, but also help to reduce the logistics pressure. ③ The promotion time is more abundant. The special offer time of JD.COM Mall is very short, and the response time to consumers is also very short. Moreover, the "Double Eleven" will continue to be discounted on the same day and the next two days, giving consumers time to buffer and shop around. But this year, JD.COM ended its promotion activities on the day of "Double Eleven" and lost some customers. JD.COM should make good use of sales promotion to make consumers trust and retain loyal customers. ④ Continue to establish and improve the construction of local logistics centers. JD。 Self-operated logistics mode should constantly improve the establishment of logistics center, strengthen logistics distribution team, speed up the construction of logistics distribution infrastructure and improve system management. In this way, we can better respond to customers' needs quickly and fulfill our promises to customers, so as to firmly establish the brand image of low-cost, fast and authentic licensed products in the hearts of consumers. ⑤ Continuously learn and innovate the logistics distribution mode. Although JD.COM focuses on developing logistics, the development speed of logistics still can't keep up with the rapid growth of sales. JD.COM should seize the opportunity, give full play to its advantages, improve its shortcomings, and establish and strengthen its brand image.

JD.COM Mall Logistics Mode Part II Mode 1-FBP Mode

FBP distribution mode is a fully managed logistics distribution mode. The workflow is shown in figure 1. After the merchant and JD.COM Mall confirm the cooperation, the merchant uploads the store information and price tag and goes to JD.COM Mall to stock up. After the consumer generates the order, JD.COM Mall will transfer the goods from the warehouse, print the invoice and deliver the goods at the same time. After the transaction is completed, JD.COM will settle accounts with the merchants. JD.COM Mall distributes goods according to consumers' orders, issues invoices, and merchants check inventory information and replenish goods in time. Thereby reducing the cost of goods transportation and logistics distribution in the distribution process. As the merchants prepare the goods in advance, JD.COM Mall can deliver the goods in the first time, which shortens the delivery time and realizes the service of "2 1 1 deadline" proposed by JD.COM.

Mode 2-LBP mode

LBP distribution mode is a distribution mode that does not need to stock up in advance. The workflow is shown in Figure 2. After the cooperation between the merchant and JD.COM Mall is confirmed, the merchant does not need to prepare goods, but only needs to package and deliver the goods within 12 hours and arrive at the JD.COM distribution center within 36 hours. JD.COM will deliver the goods and issue invoices. When cooperating with merchants, JD.COM Mall only provides delivery and customer service, which reduces the pressure on JD.COM. COM inventory. The advantage of LBP mode is that after the order is generated, the merchant can deliver the goods at the first time, and the delivery is relatively convenient. However, when the goods are delivered, they need to pass through JD.COM warehouse, so the transportation speed is reduced and the delivery cycle is increased. At the same time, it increases the distribution and transportation costs of merchants and reduces the distribution efficiency in JD.COM.

Mode 3-SOPL mode

SOPL distribution mode is similar to LBP distribution system. In the delivery process, the goods are delivered directly from the merchant warehouse without stocking in advance. The workflow is shown in Figure 3. After the cooperation between the merchant and JD.COM Mall is confirmed, the merchant does not need to prepare goods, but only needs to pack and place an order for delivery within 12 hours, and arrive at the distribution center in JD.COM within 36 hours, and deliver goods in JD.COM. Different from LBP mode, the checkout process of SOPL mode is completed by merchants. In the whole logistics process, JD.COM only plays the role of distribution service, and other work is done by the merchants themselves. The application of SOPL mode reduces the pressure of JD.COM warehouse to some extent, and reduces the distribution cost in the process of logistics distribution. Like LBP mode, the generation and distribution of orders start from merchants, which will affect the delivery speed and transportation time of goods, reduce the delivery efficiency and lead to a decline in customer satisfaction.

Mode 4-SOP mode

SOP distribution mode is a logistics distribution mode that is directly distributed by merchants, and JD.COM does not play any role in the logistics process. The workflow is shown in Figure 4. Merchants cooperate with JD.COM Mall, while JD.COM Mall only provides the operation background, and the logistics and post-service are completed by the merchants themselves. JD.COM Mall only requires merchants to deliver goods within 12 hours after placing an order. The whole logistics distribution process of SOP mode is completed by multi-belt merchants, which greatly reduces the logistics distribution pressure, distribution cost and transportation cost of JD.COM Mall, and also reduces the inventory pressure of JD.COM Mall. The advantage of SOP mode is that merchants form a team to operate JD.COM platform at the same time.

The Logistics Mode of JD.COM Mall Chapter III JD.COM belongs to the self-operated distribution logistics mode.

Self-supporting distribution mode is a widely used distribution mode in current production and circulation or comprehensive enterprises (groups). Enterprises (groups) realize the distribution of goods supplied by internal departments, factories and stores by setting up distribution centers independently.

Although this distribution model combines the traditional "self-sufficiency" and "small farmer consciousness", it has formed a new type of "big and complete" and "small and complete", which has caused a waste of social resources. However, it has played an important role in meeting the needs of internal production materials supply, product export, retail store supply and market expansion outside the region.

At present, the typical self-operated distribution mode in enterprises (groups) is chain enterprise distribution. Large and small chain companies or groups basically complete the unified procurement, unified distribution and unified settlement of internal stores by setting up their own distribution centers.

Extended data:

Jingdong Express's logistics and distribution services are mainly divided into four modes:

First, the FBP model in which JD.COM is solely responsible for procurement and sales;

Second, LBP mode: goods do not need to be put into storage. After the user places an order, the third-party seller delivers the goods to the sorting center in JD.COM, and JD.COM issues an invoice;

Third, SOPL: Goods do not need to be put into storage. After the user places an order, the third-party seller delivers the goods to the sorting center in JD.COM, but the merchant issues an invoice;

4.SOP: Merchants deliver goods directly to consumers and issue invoices.

On March 201April 7, JD.COM held an O2O strategy conference in Beijing, and announced that it had reached cooperation with tens of thousands of well-known chain convenience stores such as Quik, good neighbors and good friends, and formally entered the O2O field. After the user places an order online, the nearest convenience store will be responsible for delivery, and the goods you buy will be delivered to the customer in the shortest time.

JD.COM said that the O2O strategy will be piloted in tens of thousands of convenience stores in the United Nations, and it can be delivered to users within 15 minutes at the earliest after online ordering, so as to build the fastest logistics in China's e-commerce industry, hoping to achieve full coverage from online to offline in this way.

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