99 creative marketing plan, after the company withdraws from new products, certain marketing means are necessary. In order to ensure that the marketing work can be carried out in an orderly way, it is essential to make a feasible marketing plan in advance. Let's take a look at 99 creative marketing schemes.
99 Creative Marketing Scheme 1 1. Online Gift Promotion
Gift promotion is also one of the commonly used promotion methods. Usually, gift promotion can achieve better promotion effect, for example, giving xx more than xxx yuan.
For example, online shopping for women's belts, hats, scarves and other accessories on Taobao's shopping homepage has promoted the success of the transaction to some extent. Pay attention to the choice of gifts in gift promotion;
Pay attention to the time and opportunity, pay attention to the timeliness of gifts, such as not giving items that can only be used in summer in winter; Clarify the purpose of promotion and choose the appropriate products or services that can attract consumers;
Pay attention to the budget and market demand, the gifts should be within the acceptable budget, and the marketing dilemma should not be caused by too many gifts; Don't choose inferior products and inferior products as added products, which will only be counterproductive.
Second, the overall promotion.
Integral promotion is a popular online promotion method. Not all goods and services are suitable for integral promotion. Points promotion is to let consumers increase their points by purchasing many times or participating in certain activities to get prizes. Integral promotion can increase users' visits and pay attention to goods and services, thus achieving our popularity. For example: points for gifts activities.
Third, disguised discount promotion.
On the premise of not raising or slightly raising the price, improve the quality and quantity of products or services, greatly increase the added value of products or services, and make consumers feel value for money. Because online direct price discount is likely to lead to the suspicion of reducing quality, it will be easier to gain the trust of consumers by adopting the promotion method of increasing the added value of goods. For example: buy one get one free promotion
Fourth, lottery promotion.
Lottery promotion is one of the most widely used forms of network promotion and is a promotion method that most websites are willing to adopt. But buyers are usually skeptical about lottery promotion. Several problems that should be paid attention to in online lottery promotion;
The prizes should be attractive, and high-value products can be considered to attract people to participate; The way of awarding prizes should be simplified, and online lottery activities should be interesting and easy to participate in.
The lottery should be fair and just. If possible, a notary should be asked to notarize the whole process, and inform the participants of the progress and results of the activities in a timely manner through emails, announcements and other forms.
Verb (abbreviation for verb) marketing alliance
The joint promotion of different businesses can complement each other to some extent. If used properly, joint promotion can play a very good role in promoting sales, which may require more powerful shopping malls to find other merchants to cooperate more easily.
6. Discount promotion
At present, online discount is the most commonly used online promotion method. Online shopping is different from traditional shopping in supermarkets and shopping malls. Because buyers have various concerns about not seeing the actual goods, coupled with the complexity of distribution costs and payment methods, online discount promotion has become one of the important means.
For example, because old bars often buy books on Dangdang, they will receive special offers or discount coupons from Dangdang every once in a while.
The psychological characteristics of holiday consumption of 99 creative marketing plan 2 determine the unusual holiday sales method, and the promotion of new brands is a good opportunity to get in close contact with consumers. As far as hypermarkets are concerned, it is worth waiting for customers to buy products directly during the festival. With the advent of the era of sensory consumption, consumers' buying habits have also changed greatly.
From the emphasis on the cost performance of products in 1990s to the consumption feeling in today's homogenization era, consumers are more and more obedient to their inner wishes, and selling air with the inner wishes carefully constructed by merchants will make consumers unconsciously "follow their feelings" and end the policy sale.
What kind of promotion strategy should the company formulate?
Strategy 1: Leave your post and conceive a holiday atmosphere.
Festivals are full of energy and joy. It takes great efforts to capture our festivals, entertain them, enjoy selling them, make them popular and end the holiday promotion. About different festivals, describe different activity themes, attract the most customers to their counters, create an atmosphere on the spot, and end the holiday sales.
Strategy 2: Civilization promotion conveys brand connotation.
Civilization promotion, grafting festival civilization atmosphere, and opening civilization promotion. Fully tapping and utilizing the cultural connotation of festivals and combining it with their own business philosophy and corporate civilization can not only attract many consumers, but also bring them excellent shopping mall benefits and establish excellent corporate image while enjoying art.
Festival activities are a part of festival promotion, which can enrich the company's promotion content, promote interaction, enhance stickiness and enhance brand awareness. So what preparations should the company make before planning holiday activities, and what problems need to be clarified? It is difficult for a holiday promotion to cover all the links, so the holiday promotion must be sexual, prioritize and handle the terminal access key well. Through the great influence on retailers and consumers, a straight line is formed and the whole sales surface is pulled out.
Retail business includes terminal promotion activities in supermarkets, warehouses, department stores, shopping malls and hypermarkets. The first policy is to advance the retailer's product inventory through a series of activities, improve the rate of listing, and make the point of sale superior and vivid, in line with the manufacturers' holiday promotion activities.
1. Know the purpose of the activity and decide the theme. When planning an activity, we should first distinguish our own practices (including the time of the activity, expected cost, etc.) accurately. ) and the analysis of shopping malls (including the analysis of competitors' activities, policy users' groups, customers' minds, product characteristics, etc. ), and after the analysis, we should foster strengths and avoid weaknesses to get the most important theme at that time, which was also the most worth advocating at that time.
2. Prepare resources. List the related publicity resources, human resources and material resources required by the activity, including the parts and personnel involved, and the expenses of the activity, and list them clearly after specific and detailed accounting according to practice.
3. meet. After the general manager of activity planning really starts the activity plan, he will organize relevant personnel to hold a meeting, and then fully discuss and modify the details involved.
99 Creative Marketing Scheme 3- 1: Activity Background
It is a carnival for single people, but only with health can we better enjoy the fruits of wisdom. In such a beautiful festival, _ _ _ _ is more eager to express her gratitude! Highlight the value of our brand!
Two: the theme of the event
Three. Purpose of the activity
1. Make use of holiday consumption peak to increase sales.
2. Seize the opportunity to promote our products and enhance our popularity.
3. Give back to consumers and build loyalty.
4. Strengthen cooperation with terminals and improve mutual customer relationship.
IV: Time and place of activities
_ _ _ pharmacies and specialty stores
Verb (abbreviation of verb) active product
Main products: _ _ three specifications (96 capsules, 192 capsules, 400 capsules)
Auxiliary products: 48 capsules
Activity planning of intransitive verbs
(1): Activity content
1. Anyone who buys _ _ _ _ series products all over 48 yuan during the activity can participate in our "Lucky Draw" once.
2. Anyone who buys _ _ _ _ series products in 96 yuan during the activity can participate in our "Touch Win Lucky Touch Award" twice.
3. Take 48 yuan as an example, and so on. Anyone who buys _ _ _ _ series products all over 400 yuan during the activity can participate in our "Lucky Draw" five times, up to five times.
4. The final interpretation right of the activity belongs to _ _ Group Southern Anhui Branch.
(b): Form of activity
1. Every specialty store has a lottery box, which is made of kt board (size 30cm_ width 30cm_40cm) and has four faces: two faces are _ _ _ _ log0 and the other two faces are "take a chance".
2. Put 5 1 ping pong balls in each lottery box. The logo on table tennis is designed with the words "five" and "one" and written with a whiteboard pen.
3. The distribution of "signboards" on table tennis: 10 has "five" written on it; Write "one" on five balls; Write on the ball; The other 35 balls say "lucky"
Table tennis can be replaced by other things.
(c): incentive design
The first prize symbol of 1 The prize is _ _ _ _ Far Red Underwear with a value of 192 yuan.
2. The symbol of the second prize is "One", and the prize is a _ _ _ _ _ pillow worth 96 yuan.
3. The symbol of the third prize is "Ten", and the prize is ____48 capsules worth 48 yuan.
4. The symbol of the fourth prize is "Double", and the prize is _ _ _ _ Eye Protection with the value of 28 yuan.
(IV): Supplementary explanation
Consumers who participate in this activity must show their computer receipts or cash receipts.
Seven: Requirements for mobile terminals
(1) The existing product structure is reasonable, especially there should be enough gift boxes.
(2) During the activity, this store should have a bunch of displays, and at the same time it can be equipped with a shopping guide, at least one a day.
(3) The store should have enough people flow, and our products should have a certain sales base inside.
(4) It is necessary to have a good customer relationship and be able to cooperate with the effective implementation of this activity.
(5) The key products of our store should be supported by dm, and at the same time, the content of the activity and the place and method of the lucky draw should be informed on dm.
Terminal layout design:
(1) There should be an activity notice at the store gate (such as a poster or kt board showing the activity or a Yi Labao informing the activity).
(2) There should be a gift display stand and a prize-winning person who also serves as an activity leaflet at the door of the store.
(3) Try to post posters of our activities on the piles in the store to show the atmosphere of the activities.
(4) In the store, gifts should be displayed on the pile head to stimulate consumers' desire to buy.
(5) The activity leaflet page should be placed on the pile head in the store for customers to read.
Three days before the start of the activity, it is necessary to distribute the activity leaflets of the target population in the community near the target terminal to expand the target influence of the activity.
Eight: control points
1. Product entry
2. Entry and training of sponsors
3. The implementation of the pile head
Nine: Effect estimation
1. Promote the sales of existing products.
2. Improve product awareness
3. Build mutual trust