The brand HSTYLE was founded in 2008 and currently has more than 2 million members. 20 1 1, transformed from a personal online shop on Taobao to an enterprise, and registered Shandong Handu Yishe Clothing Co., Ltd. It is a hot-selling brand of Internet fast fashion in China and a well-known fashion brand popular in Han Feng fast fashion style, Handu Yishe E-commerce Group Co., Ltd..
brand introduction
Handu Yishe is the first brand of "Han Feng Fast Fashion", and its consumers are urban fashionistas aged 18-35. Handu Yishe owns women's clothing brand "HSTYLE" and men's clothing brand "AMH", mainly engaged in fashionable women's clothing, children's clothing, fashionable men's clothing, bags, shoes and accessories.
Handu Yishe has more than 100 professional fashion designers and branches in Korea, and has maintained close and all-round cooperation with more than 800 Korean fashion brands, and has quickly won the favor of young urban fashionistas with its products of "many styles, quick update and high cost performance".
Handu Yishe is committed to building the brand of "Han Feng Fast Fashion" for urban fashion crowd, adhering to the brand concept of "Han Feng Fast Fashion", introducing the latest Korean fashion elements into China at the first time, and combining Korean design with China aesthetics, the "Han Feng Fast Fashion" is vividly interpreted. Handu Yishe has become a well-known fashion brand in China. Handu Yishe has won the honorary titles of "Top Ten Online Goods Brands in China", "Global Best Practice Online Merchants" and "Top 30 Global Online Merchants", and the case of Handu Yishe was selected in the book "20 10 Top 10 Online Merchants".
The company has 23 sales offices, 1 Korean branch. At present, there are more than 30,000 employees 1.3, professional fashion designers and designers 100, and more than 6 million members. They work closely with thousands of Korean fashion brands, with an average of more than 1.3, 000 new models every day, and they have won the favor of urban young people with their products with "many styles, quick updates and high cost performance".
Development history
2008: Handu Yishe brand was founded and positioned as "Han Feng Fast Fashion";
2009: Handu Yishe Korea Branch officially opened;
20 10: Handu Yishe was selected as "Amoy Brand" and won "Top Ten Online Goods Brands" and "Global Best Practice Online Merchants";
20 1 1: Handu Yishe successfully introduced the investment of IDG, an internationally renowned venture capital institution, and settled in major e-commerce platforms such as JD.COM, Vipshop, Dangdang and McCawlin, establishing the brand's leading position in the industry;
20 12: launching sub-brands and establishing multi-brand development strategies; Handu Yishe ranks first in women's clothing sales in Tmall Mall and JD.COM Mall.